Comments on: 7 Ways Research Shows How Color Affects Your Brand

By: Jonathan

Jonathan — Thu, 06 Nov 2008 17:20:12 +0000

Very interesting! I’m in the process of designing a logo for my company and now I really want to figure out what colors to utilize!

By: How Color affects your Branding | InHouse Advertising Marketing Blog

How Color affects your Branding | InHouse Advertising Marketing Blog — Tue, 23 Sep 2008 02:21:15 +0000

[...] identified and validate through research. In an article written by Susan Gunelius of Brandcurve, 7 Ways Research Show How Color Affect Your Brand, she highlights some of that [...]

By: Color Theory Primer - The Color Wheel

Color Theory Primer - The Color Wheel — Sat, 15 Mar 2008 03:14:32 +0000

[...] 7 Ways Research Shows How Color Affects Your Brand [...]

By: Color Branding and Marketing: A Review of Color Preferences

Color Branding and Marketing: A Review of Color Preferences — Wed, 20 Feb 2008 03:15:26 +0000

[...] 7 Ways Research Shows How Color Affects Your Brand [...]

By: Color Branding and Marketing: A Review of Color Preferences

Color Branding and Marketing: A Review of Color Preferences — Wed, 20 Feb 2008 03:15:25 +0000

[...] 7 Ways Research Shows How Color Affects Your Brand [...]

By: Susan Gunelius

Susan Gunelius — Sat, 25 Aug 2007 21:13:11 +0000

Thanks for the great ideas. I am thinking about taking my interest in color branding further, so your ideas inspire me!

By: SEO ROI

SEO ROI — Fri, 24 Aug 2007 00:55:36 +0000

Looks like another winner you wrote here Susan! Thanks for the link btw (looks like you earned one yourself, from the trackback I see above). I didn’t know that colour can retain your attention longer, or that stuff about retailing, but it’s good to know. Why don’t you try writing a case study with some e-retailers? They can try your colour ideas and see if it boosts their bottom line, you can develop your expertise further and get content (perhaps even get paid), and best of all, it would probably make a great case study for marketing sherpa, which would gain you huge recognition, traffic and some more regular readers!

By: Color Branding: The Meanings Behind Colors

Color Branding: The Meanings Behind Colors — Wed, 15 Aug 2007 03:30:57 +0000

[...] a follow-up to my post last week, 7 Ways Research Shows Color Affects Your Brand, I thought it would be appropriate to share some of the psychology of colors. Since it’s [...]

By: Susan Gunelius

Susan Gunelius — Tue, 07 Aug 2007 02:59:10 +0000

It’s so true that color impacts so many different aspects of our lives both consciously and sub-consciously, and it’s interesting how those effects differ from marketing/branding to art to interior design, etc. There are companies that focus 100% on color consulting for other businesses. You wouldn’t think there would be enough work to keep those companies in business, but there color has so much impact that these companies are actually thriving!

By: Color Affects Your Home Business Image

Color Affects Your Home Business Image — Mon, 06 Aug 2007 01:44:54 +0000

[...] Susan Gunelius at Brand Curve presents some interesting color concepts in the post, 7 Ways Research Shows How Color Affects Your Brand. [...]