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Saturday, December 5th, 2009

A Better Postal Code Tool? Not.

September 4, 2007 by Mark Evans  
Filed under Business

If you’re like me, trying to remember postal codes is always a challenge. Often, I just punch an address into Google or head over to Canada Post’s postal code tool.

I was intrigued this morning to see a press release about a new service offering an “Enhanced Online Postal Code Utility”. Upon review, however, postalcodelookup.ca is a major disappointment. The biggest flaw is it doesn’t give you a way to input an address so you can get a postal code.

Instead, you’re asked to provide a postal code (if I knew the postal code, I would need a tool to look it up!) or a city name or a a three-digit telephone number. What you get a is a list of postal codes – at least using the latter two methods – as opposed to a specific postal code for a specific address. In other words, it’s a service with, at best, limited functionality. Back to the drawing board, people.

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