A Branding Lesson from General Motors
October 10, 2007 by Susan Gunelius
Filed under Marketing
I read a great post today on Branding Strategy Insider by Jack Trout where he discusses the branding lessons we should learn from General Motors. Jack makes some great analogies about the mistakes GM made with over-extending its brand where he refers to other brands such as Coca-Cola and Dell.
It’s a great read and drives home a point I make frequently on Brandcurve, that over-saturating the market with your brand can dilute its strength overall (check out Excessive Brand Extensions Can Dilute Your Brand). Check out Jack’s post when you can!
