A Day of Brands, Day 1
April 15, 2009 by Ellen Ewart
Filed under Marketing
Consider how much brands influence our purchasing decisions. You might think that certain brands don’t have a strong hold on you, and you may be right, but we are bombarded by brands both from the outside looking in and from inside our own homes.
During my morning commute, I tried recounting all of the brands that I came across in the 2 hours since I woke up. It was a hard exercise. It’s not only a matter of brand perception, or of brand retention! For the life of me, I can’t remember what brand of shampoo I’m currently using!
Below is a list of the brands simply from memory, from 6am till 6pm. Tomorrow, I’ll redo this exercise noting all of the brands as I encounter them, and we’ll see how many escaped my memory today.
- Sony
- Colgate
- Gap
- H&M
- Tampax
- TTC
- Starbucks
- Nestea
- POM
- InCase
- Betty Crocker
- Blackberry
- Apple
I’m a bit embarrassed at the ratio of food brands to other brands. Clearly my dietary choices come to mind first and foremost.
If you were to pick the top 3 brands that stand out in an ordinary day, what are they?
I read your blog “A Day of Brands, Day 1″… I have had amazing experiences with erstwhile brands and was lucky to interact with a certain Dan Hanlon of the revival of Excelsior Henderson fame.
I am a technical writer and could give a few leads on this area of research (if necessary).
Please let me know.
Thanks