A Microsoft TV Commercial Comparison
October 20, 2008 by Jason Bean
Filed under Computers
I’m not sure why but I’ve been a bit intrigued lately by some Microsoft advertisements. From print ads to television commercials. Here’s two to compare real quick. The first one is an old one that I don’t remember.
In quite a bit of contrast, here’s a more contemporary commercial from Microsoft.
Which one does a better job of selling the product? Do either one? The second is more "creative" per se, but I don’t think it really promotes the product or intention as visually and effectively.
For a really different Microsoft ad, check-out the one below.
I really like the first one. It’s pretty touching, inspires a lot of confidence, and it really makes me feel that Microsoft is changing the world.
The 2nd one is all right. I don’t understand “who” exactly is calling Microsoft crazy, but it’s all right.
The 3rd one was too risque for me, and it didn’t make me want XP, if I didn’t even know what it was. Wrong approach.
I want ads that show me how their product/service is useful to me in a way that would amaze me, rather than a bunch of buzzwords, random people using it, and that nonsense.
hmm, the second one is an Apple ad I believe. Here’s a version with Apple in the end instead of Microsoft …
http://www.youtube.com/watch?v=gE857DJWX2w&eurl=http://ribbed.us/?s=think+different
… and I believe this was the original …
http://www.youtube.com/watch?v=XUfH-BEBMoY&eurl=http://ribbed.us/?s=think+different
In any case, I think this was part of Apple’s Think Different campaign a while back.