ACCOUNTING FOR SUNDAY THOUGHTS 4: Baby Boomers
According to a Newsweek article (16 – 23 September 2002), two of every three elderly who have ever lived are alive today.
This should be a lot of power and influence for baby boomers and pre-baby boomers: purchasing power, votes (stockholders & electoral), government & corporate policy directions, stored experience / expertise, etc. With the advances in medicine and the popular focus & emphasis on wellness (as opposed to sickness), this figure has no way to go but up.
But –do senior citizens really really wield (or exercise) their power and influence?
image from Microsoft Clipart
I think they do exercise their rights, but they are not a major consumers like youth are
Regards,
CA Ashish Ahuja, FCA
A Roaming Blogger and a CA
Indian Chartered Accountant New Delhi India
Indian Company Formation Delhi India