Adobe Pays $1.8 Billion for Omniture

Software company Adobe Systems, which is best known for programs like Adobe Acrobat, Reader, and Photoshop, has decided to purchase online analytics firm Omniture for $1.8 billion. According to Adobe itself, the move is part of a growing attempt on the part of Adobe to make itself more competitive in the world of online commerce.
 
Adobe will pay Omniture $21.50 per share in cash, which turns about to be an offer 24 percent above Omniture’s Tuesday closing price of $17.32. The deal is expected to close by Adobe’s fiscal fourth quarter, at which point Adobe will begin to combine the services that Omniture offers with its own.
 
Omniture allows its clients to understand how visitors access their websites and helps online business to target advertisements for the most return for dollar spent. By purchasing Omniture, Adobe hopes to combine its content-creation programs with Omniture’s capabilities to revolutionize e-commerce. 

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