Ads Can Upstage Content
January 13, 2008 by Mike Abundo
Filed under Computers
Offline video advertising suffers from two weaknesses: it interrupts the content, and it’s shorter than the content. That makes it ridiculously easy to tune out.
Online video advertising, on the other hand, suffers neither of those weaknesses. That’s why online video advertising is on the rise. That’s why Nalts can’t focus on Zipster’s video.
