Hope you still get the jab of it.

Yes people will still find the site, they will be more likely to click an ad because they don’t at that moment realize it’s an ad.

But people will be alert on your site and be sceptical of everything to make sur it’s not a trick to make them click an ad.

The alternative is having ads that stand out enough to make everyone realize they are adds, and then feel that they can relax on your website and that they arn’t being tricked into anything.

That probably mean that they are more prone to come back and send the link to someone they know thus giving you more clicks in the long run.

Now if you have a site where the content is good enough to make people find the site in google or come there by other reason but not good enough to make them come back or send it to friends.

In my opinoin then you have failed with the site, then you don’t have good enough content and that is what you should focus on.
A site can be driven for the money but the owner should always want it to be top notch with great content no matter if you make money or not. That is the only way to have good content in the long run.