Adsense Tweaking – It’s all in the Content

Lets set the scene.

• Correct Ad placement – check
• Blended colors – check
• Good traffic – check

No clicks. What the?

If you’ve been playing with the Google Adsense program, you’ll know that advertisements are served contextually, meaning ads appear that relate to the content on your website. A major mistake some web publishers make is that the content is too varied and covers too many topics. If you’re writing a blog about tennis, seo and horse back riding, Google’s going to be more confused than an eskimo in the Sahara.

Visitors from search engines might type “tennis”, click through to your site and see advertisements for search engine optimization, loosing any chance of that important click.

Tip number 1

Lets go back to our tennis example and say you have a blog filled with content about the sport tennis. You’re click throughs are lacking and it could be because of the ads being served.

You could try shifting your content ever so slightly and as an example, create some content about herbal medicine that might be available for tennis players with injuries. A simple shift in the content topic and while still related to tennis, may attract more clicks.

Tip number 2

With blogs that cover a wide range of topics, something that can help on individual posts is the page title. Lets say one post covers Tennis and another covers Golf, you could code wordpress to show the category in the page title. (Thought this most likely needs a second header.php template file in wordpress)

Summing up

Tweaking Adsense is all about experimenting. I’ve previously talked about Adsense placement and advert colors, however if ads aren’t relevant to content, who will click?