Advertising and Product Placement Trends on TV in 2007
December 3, 2007 by Susan Gunelius
Filed under Marketing
According to analyses done by Nielsen Monitor Plus and Nielsen Product Placement, there are some interesting advertising and product placement trends going on this year.
First, let’s take a look at the Top 10 Advertisers between January and September 2007 in the table below.
Next, let’s examine the Top 10 Brands Appearing within a TV Show in the United States between January 1 and October 31, 2007 in the table below.
Finally, let’s take a look at the Top 10 TV Shows in the United States Using Product Placement from January 1 through October 31, 2007 in the table below.
One thing is certain from these results, reality television is a product placement manager’s dream come true. I also think it’s interesting that three of the top 10 advertisers are car companies (not surprising) and two are telecommunications companies. In terms of brands appearing in television shows, I think some of those product placements are not working very well (or perhaps I’m not watching the right reality shows – for example, I admit I did not see Pussycat Dolls Present).
Did any of these results surprise you or stand out as particularly interesting?
I am curious to see if the Chicago Bears brand was an accident or carefully planned marketing campaign. Interesting post…
James, I thought the Chicago Bears presence on the top 10 list was strange, too.