Advertising budget of Vista Alone is 62 percent of Entire Apple Budget
November 24, 2008 by Milo Riano
Filed under Computers
Lindsay Blakely from BNet has written about the advertising spending done by Apple for fiscal year 2008 in the amount of $468 million dollars. She says that according to SEC filings, Apple has labelled the advertising budget as “Significant Accounting Policies”.
As written: Well, here’s the answer: Apple’s total advertising budget for 2008 came to $486 million. You can find the figure hidden in plain sight in Apple’s Nov. 5 10-K filing on page 62. Small wonder many people overlooked it: It’s buried in a footnote headlined “Significant Accounting Policies.”
It’s funny that Erick from Techcrunch wrote — Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
He already updated the post clarifying about Microsoft overall spending; but after numerous comments from readers challenging the post.
On my part, I am happy and I’ll stick with my perception of this advertising spending by Apple and Microsoft — “Advertising budget of Vista Alone is 62 percent of Entire Apple Budget”
Yes, the Vista Advertising might be 62% of Apples Total advertising but shouldn’t you add that Windows Revenue is about 50% of Apples Total Revenue?
Puts things into perspective, don’t you think!!!!!!
Molly
PS. I’m a PC and loving it!