http://www.everyjoe.com/articles/advertising-is-bailing/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 05 Dec 2009 03:20:00 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/advertising-is-bailing/comment-page-1/#comment-323916 Shel Horowitz Sun, 24 Aug 2008 12:42:56 +0000 http://www.buzznetworker.com/advertising-is-bailing/#comment-323916 For sure. As a marketing consultant, I've never really understood why people thought paid advertising was effective in too many cases. There are right and wrong ways, and most advertisers do it wrong. Now of course they're actually measuring ROI and finding it lacking--so either they have to learn the right way to advertise or do something else with their marketing dollars. I talk about this in my marketing books, especially Grassroots Marketing: Getting Noticed in a Noisy World. For sure. As a marketing consultant, I’ve never really understood why people thought paid advertising was effective in too many cases. There are right and wrong ways, and most advertisers do it wrong. Now of course they’re actually measuring ROI and finding it lacking–so either they have to learn the right way to advertise or do something else with their marketing dollars. I talk about this in my marketing books, especially Grassroots Marketing: Getting Noticed in a Noisy World.

]]> http://www.everyjoe.com/articles/advertising-is-bailing/comment-page-1/#comment-323942 links for 2008-08-23 | The Marketing Technology Blog Sun, 24 Aug 2008 03:30:44 +0000 http://www.buzznetworker.com/advertising-is-bailing/#comment-323942 [...] Advertising is bailing… Advertising is taking a huge nose dive. The future is Word of Mouth, (a la blogs) “web 2.0” (again, blogs, twitter, plurk, friendfeed etc) and other online properties. (tags: advertising statistics web2.0) [...] [...] Advertising is bailing… Advertising is taking a huge nose dive. The future is Word of Mouth, (a la blogs) “web 2.0” (again, blogs, twitter, plurk, friendfeed etc) and other online properties. (tags: advertising statistics web2.0) [...]

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