Age Demogrpahics For Social Sites

Social networking appeals across all demographics but when you look at the individual sites there is a difference as reported on Media Post.The main points of the media study are

Anderson Analytics CEO Tom Anderson says the biggest surprise from the study reveals that Twitter has become more popular than LinkedIn among social network users in the United States.

Aside from posting tweets, Twitter users tend to blog frequently. In fact, more than 20% have their own blog, many of which trumpet social causes. These consumers make good evangelists for brands, he says.

• The Anderson study suggests that the ideal age group for Facebook spans from 15 to 34, but 44% of 35- to 44-year-olds and 30% of 45- to-54-year-olds say they have profiles, too.

• The average user logs into a social network account about four times daily, five days a week, and spends about one hour per day on the network. About 31.8% are business users; followed by 26.3%, fun seekers; 21.8%, social media mavens; and 10.1%, leisure followers.

• The WWII generation on a social network say they use Facebook; compared with 23% on MySpace; 17%, Twitter; and 4%, LinkedIn. Females comprise 63%, compared with 37% men.

• Advertisers looking to connect through social networks will likely find consumers ages 15 to 24 on MySpace, versus 18 to 34 on Facebook, 15 to 34 on Twitter, and 18 to 44 on LinkedIn, according to Anderson.

• Twitter has become more popular than LinkedIn among social network users in the United States.

• The average user logs into a social network account about four times daily, five days a week, and spends about one hour per day on the network. About 31.8% are business users; followed by 26.3%, fun seekers; 21.8%, social media mavens; and 10.1%, leisure followers.

You can see from this data that social networking is now helping families connect, families which are often dispersed across the country or countries. It doesn’t surprise me that Linked In is not as popular as I see that site as a professional networking site – though it is adding more and more social networking capability. Here is the graph of the overall demographics