Comments on: Alleve Game

By: sxsw2008 Stories, Games and Your Brand « Tea and Scandal

sxsw2008 Stories, Games and Your Brand « Tea and Scandal — Tue, 18 Mar 2008 22:57:50 +0000

[...] Alleve [...]

Alleve Follow-up — Tue, 28 Aug 2007 22:05:36 +0000

[...] wrote earlier about the Alleve campaign, the storyline that led you through a series of fake sites. supposedly putting across a brand [...]

b5media - Summer Business — Tue, 24 Jul 2007 03:33:12 +0000

[...] from Behind the Buzz takes a look at Bayer’s attempt to develop a ‘game’ around Alleve and how it does not really hit [...]