AMEX Advance Your World Challenge
March 2, 2009 by Kori Ellis
Filed under Marketing
American Express Hilton HHonors has launched an interactive online challenge that allows participants to compete for 1,000 different prizes. Seven grand prize winners will each be awarded: one million Hilton HHonors bonus points (good for 25 days at Hilton Family hotels worldwide); an upgrade to Diamond VIP status for a year; and a $10,000 cash prize.
Advance Your World Challenge (Screenshot)
The Advance Your World Challenge takes place on the microsite – advanceyourworld.com. It consists of seven thrilling race courses around the globe that participants navigate using iconic vehicles in each destination (for example, a taxi in NYC or a paraglider in Costa Rica). Users travel through the online course and collect icons that can improve vehicle speed, increase invincibility, and even subtract from your final race time. The seven races take place in New York City (USA), Tokyo (Japan), Venice (Italy), Puntarenas (Costa Rica), Honolulu (USA), Mauritius (Africa) and Sydney (Australia).
You use the keys on your keyboard to maneuver through the race course and collect the icons. Visitors can race as many times as they like to try to improve their race time. The Challenge runs now through April 15, 2009. To enter and win prizes, contestants must have a valid Hilton HHonors number to be eligible. Non-members can join free at: HiltonHHonors.com/join.
This is an interesting campaign to try to encourage travel and hotel stays. The interactive component of the Advance Your World Challenge allows users to compete in an almost video game-like premise, picking up icons and speeding through the race courses.
