Ancestry.com Launches “My Story” Campaign

On Monday, Ancestry.com launched a new marketing campaign that will showcase the stories of five Americans who have used the website to make amazing discoveries about their family history. The “My Story” campaign aims to inspire people to dig into their own heritage using Ancestry.com.

Image: Ancestry.com

Running for at least the next year, the campaign features five 15-, 30- and 60-second TV spots that showcase the heartwarming stories. The TV commercials will appear on AMC, CNN, Fox News, History Channel, Lifetime Movie Network, Hallmark and other cable networks.

Ancestry.com is the world’s largest online resource of family history. They recently announced that since July 2006, more than 1 billion people have been added to more than 10 million user-generated family trees on the site.

The five Americans featured in the “My Story” campaign include:

• Alton Woodman – A New Yorker Finds Answers about His Father
• Cary Christopher – Man Discovers His Great Grandfather was a War Hero
• Jim Lane – South Florida Man Connects Father to His Own Mother
• Peggy McDowell – Chicago Cook Meets Like-Minded Cousin
• Cathryn Darling – Washington Woman Confirms Father’s Passing

“What is truly amazing is that these miraculous discoveries are happening every day,” said Cheyenne Richards, vice president of marketing, Ancestry.com. “We literally went through thousands of incredible member-submitted stories before we chose these five. That’s the inspiration behind our new My Story campaign – to convey how life-changing a family history discovery can be.”

You can check out the clips on Ancestry.com’s YouTube Channel. The story of Alton Woodman is in the video below.