Anheuser-Busch Tries Hard To Be American

Anheuser-Busch desperately wants to be American, despite the fact that it’s now Belgian owned (gosh, that’s weird to say).

I’m sure that you know what I’m talking about – the overtly American-themed commercials, the red, white and blue branding and the use of the word “American” in everything. Now, A-B has introduced Budweiser American Ale, which went on draught this week. It will debut in retail stores on September 29.

According to A-B, the American Ale is a craft brew (don’t get me started on the overuse of that term) and is all-malt, top-fermented ale. It’s dry hopped with Cascade hops from the Pacific Northwest.

A-B plans to promote the new brew like crazy in television, print, outdoors and on the internet.