Announcing the Mid-Course Correction Contest!

I’ve mentioned Ray Anderson here on Greener Assets as a model of an inspiring business success story. After an environmental legacy wake-up call, Anderson took to transforming his carpet tile company into a “a sustainable operation that takes nothing out of the earth that cannot be recycled or quickly regenerated, and that does no harm to the biosphere.” He has become one of the nation’s leading spokespersons and advocates for sustainability.

He is also an author, which brings us to our Mid-Course Correction Contest. This week, readers have the chance to win a copy of Ray Anderson’s Book Mid-Course Correction: Toward a Sustainable Enterprise The Interface Model. It’s a great book for anyone interested in the shift towards an environmentally sustainable economy.

Book Description

Mid-Course Correction is the personal story of Ray Anderson’s realization that businesses need to embrace principles of sustainability, and of his efforts, often frustrating, to apply these principles within a billion dollar corporation that is still measured by the standard scorecards of the business world. While the path has proved to have many curves, Interface is demonstrating that the principles of sustainability and financial success can co-exist within a business, and can lead to a new prosperity that includes human dividends as well.

How to play…

Starting today, answer the five questions below and email me your answers, also leave a comment on this post to let everyone know you are playing. I’ll keep track of entries with the correct answers in the order they are received and then the winner will be picked at random from all the entries. The winner will be announced on January 14th, one week from today!

Here are the five questions (answers are here on Greener Assets)

1. What did Greenpeace find in Budweiser’s beer last year?

2. Can you name two companies that are changing small wind?

3. What is the name of the company that bought Burt’s Bees in 2007?

4. Where and when is the Greener Gadgets Conference?

5. Can you name one of the six sins of greenwashing?

That’s it!

Here are the rules:

• Entries must be sent via email with “Mid-Course Correction Contest” in the subject line to greener.assets@yahoo.com by 11:59p.m. EST on January 12, 2008.

• You must include your full name and your email address with your entry. I won’t publish your email address, but I do need contact information for the winning entry and for your shipping address. I respect your privacy, and I will not send you anything unrelated to your entry in this contest.

• Remember to leave a comment on this post that you are playing along.

• Have fun and check back next week to see if you won!