Anti-marketing beer

So, if you were interested in the recent post I did on Pabst blue ribbon, you may well be interested in this as well, although it’s rather long. It’s an interesting look into the dynamics of Pabst’s products and marketing today, which doesn’t necessarily paint the most rosy of pictures for the venerable brewer. In fact, according to the article, “brewer” isn’t even the right word any more, since PBR contracts out all of its brewing. If that’s the case, PBR is more a holding company for some aged brands, some valuable, some not, combined with a marketing (or anti-marketing) arm to sell the stuff. Interesting turnaround for what was once one of the world’s largest breweries.

image from www.sudswineandspirits.com