Apatow Launches Funny People Viral Campaign
May 29, 2009 by Kori Ellis
Filed under Marketing
Judd Apatow’s latest film, Funny People, is set to release July 31, 2009. The marketing campaign for the flick has kicked off with a viral site hosted by NBC. The website is marketing site for the fake TV series within the movie. Entitled Yo Teach…!, the TV series stars Jason Schwartzman’s character Mark Taylor Jackson.
Image: NBC.com - Yo Teach ... !
Located at nbc.com and looking like a very realistic site, Yo Teach! has already fooled many into thinking it’s about a real TV series. It features photos, videos, previews and even a community for the “show.” In a Saved by the Bell kind of way, it’s humorous.
Check out the videos from Yo Teach! below, but don’t look for the show to air on NBC in September!
Along with Schwartzman, the film Funny People stars Eric Bana, Seth Rogan and Adam Sandler.
