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	<title>Comments on: Apology Interruptus</title>
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	<link>http://www.everyjoe.com/articles/apology-interruptus-168/</link>
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		<title>By: Valeria Maltoni</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351840</link>
		<dc:creator>Valeria Maltoni</dc:creator>
		<pubDate>Sun, 19 Aug 2007 16:41:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351840</guid>
		<description>Amen! I like Brian&#039;s editing. Say it and then shut up.     Put silence around words in the same way you&#039;d put space around an image or copy -- that also shows you mean it.</description>
		<content:encoded><![CDATA[<p>Amen! I like Brian&#8217;s editing. Say it and then shut up.     Put silence around words in the same way you&#8217;d put space around an image or copy &#8212; that also shows you mean it.</p>
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		<title>By: Eric Eggertson</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351837</link>
		<dc:creator>Eric Eggertson</dc:creator>
		<pubDate>Tue, 14 Aug 2007 14:24:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351837</guid>
		<description>Ryan:  Good point. At some point, attention-seeking for its own sake backfires on you.  There&#039;s a sub-genre of reality TV shows featuring has-been celebrities jonesing for one last fix of fame.  It&#039;s pretty pathetic, but might get them one more store-opening gig at the local Petland...</description>
		<content:encoded><![CDATA[<p>Ryan:  Good point. At some point, attention-seeking for its own sake backfires on you.  There&#8217;s a sub-genre of reality TV shows featuring has-been celebrities jonesing for one last fix of fame.  It&#8217;s pretty pathetic, but might get them one more store-opening gig at the local Petland&#8230;</p>
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		<title>By: Brian Clark</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351836</link>
		<dc:creator>Brian Clark</dc:creator>
		<pubDate>Tue, 14 Aug 2007 13:57:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351836</guid>
		<description>Geoff, you&#039;re right.

&quot;Jason, I was wrong.&quot;

That&#039;s shorter and even better. ;)</description>
		<content:encoded><![CDATA[<p>Geoff, you&#8217;re right.</p>
<p>&#8220;Jason, I was wrong.&#8221;</p>
<p>That&#8217;s shorter and even better. ;)</p>
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		<title>By: Heather Yaxley</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351841</link>
		<dc:creator>Heather Yaxley</dc:creator>
		<pubDate>Tue, 14 Aug 2007 12:22:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351841</guid>
		<description>My favourite type of non-apology is the current trend in apologising because someone was offended by what you said or did.

It implies the other person is stupid for being offended and you did nothing wrong, but of course, you are seen to be saying sorry.

What a load of rubbish - and anyone in PR advising a client to make such a non-apology should apologise themselves.</description>
		<content:encoded><![CDATA[<p>My favourite type of non-apology is the current trend in apologising because someone was offended by what you said or did.</p>
<p>It implies the other person is stupid for being offended and you did nothing wrong, but of course, you are seen to be saying sorry.</p>
<p>What a load of rubbish &#8211; and anyone in PR advising a client to make such a non-apology should apologise themselves.</p>
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		<title>By: Geoff Livingston</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351838</link>
		<dc:creator>Geoff Livingston</dc:creator>
		<pubDate>Tue, 14 Aug 2007 10:59:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351838</guid>
		<description>Sorry doesn&#039;t mean anything anymore.  When I screw-up (three times a day, minimum.  Life as a human) I prefer, &#039;I was wrong, and here&#039;s what I&#039;ve done to rectify the situation.&#039;</description>
		<content:encoded><![CDATA[<p>Sorry doesn&#8217;t mean anything anymore.  When I screw-up (three times a day, minimum.  Life as a human) I prefer, &#8216;I was wrong, and here&#8217;s what I&#8217;ve done to rectify the situation.&#8217;</p>
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		<title>By: Ryan Holiday</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351839</link>
		<dc:creator>Ryan Holiday</dc:creator>
		<pubDate>Tue, 14 Aug 2007 05:12:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351839</guid>
		<description>This what happens when your strategy is gaining attention and not contributing. A contributor to a community would understand that they made an error, where as an attention-seeker would merely seek more attention.

As far as I&#039;m concerned, in PR--unless you mean it,  don&#039;t bother because people WILL KNOW.</description>
		<content:encoded><![CDATA[<p>This what happens when your strategy is gaining attention and not contributing. A contributor to a community would understand that they made an error, where as an attention-seeker would merely seek more attention.</p>
<p>As far as I&#8217;m concerned, in PR&#8211;unless you mean it,  don&#8217;t bother because people WILL KNOW.</p>
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		<title>By: Eric Eggertson</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351843</link>
		<dc:creator>Eric Eggertson</dc:creator>
		<pubDate>Tue, 14 Aug 2007 04:47:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351843</guid>
		<description>Typical copywriter. Minimum number of words, maximum impact.</description>
		<content:encoded><![CDATA[<p>Typical copywriter. Minimum number of words, maximum impact.</p>
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		<title>By: Brian Clark</title>
		<link>http://www.everyjoe.com/articles/apology-interruptus-168/comment-page-1/#comment-351842</link>
		<dc:creator>Brian Clark</dc:creator>
		<pubDate>Tue, 14 Aug 2007 04:44:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.commonsensepr.com/2007/08/13/apology-interruptus/#comment-351842</guid>
		<description>Man, I thought the exact same thing when I read Winer&#039;s post.

Here&#039;s a lesson in both brevity and real apologies, Dave:

&quot;Jason, I&#039;m sorry. I was out of line.&quot;

Done.</description>
		<content:encoded><![CDATA[<p>Man, I thought the exact same thing when I read Winer&#8217;s post.</p>
<p>Here&#8217;s a lesson in both brevity and real apologies, Dave:</p>
<p>&#8220;Jason, I&#8217;m sorry. I was out of line.&#8221;</p>
<p>Done.</p>
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