Appeal to Consumers’ Five Senses on Entrepreneur.com
August 22, 2008 by Susan Gunelius
Filed under Marketing
Check out my new article on Entrepreneur.com, Appeal to Consumers’ Five Senses, to learn how to write compelling copy that uses descriptive words to appeal to consumers’ five senses of smell, touch, taste, sight and sound.
Stimulating consumers’ senses through effective copywriting is a powerful way to compel them to action. Coupled with appealing to emotional triggers and using strong benefits language, copy that targets the five senses can breakthrough the advertising clutter that consumers are bombarded with each day.
My book, Kick-ass Copywriting in 10 Easy Steps, will be released in September and discusses writing copy to appeal to the senses in more detail as well as how your copy can affect your brand. It can be pre-ordered now through Amazon, Barnes & Noble and other online and brick-and-mortar bookstores.
Image: Entrepreneur Press/Susan Gunelius
