Apple Disses Microsoft – Again
October 21, 2008 by Susan Gunelius
Filed under Marketing
Everyone knows the Mac Guy vs. PC Guy commercials (follow the previous link to view a bunch Mac vs. PC commercials from Apple), and you might remember recently that Microsoft tried to counter Apple’s clever ads with its own version, which you can view here.
Now, Apple has responded to Microsoft’s attempt at chipping away at the positive Apple brand and negative Windows Vista brand by releasing a new Mac Guy vs. PC Guy ad that pokes fun at the amount of money Microsoft paid for its ad when that money should have been spent to fix Vista.
Check out the new Apple commercial below. What do you think – the ultimate diss or not?
Hat tip to AdFreak for this story.
Technorati Tags: microsoft,vista ad,mac vs pc commercials,mac vs pc,apple,apple commercial,microsoft commercial
This commercial was brilliant. Who is doing the marketing over at Microsoft, I thinks it time they change the way they think, and try a new approach. When you keep loosing you have to change your strategy.
This will go down as one of the best marketing campaigns in history in the way I think it has altered perceptions about the PC. This is a major diss is response to Microsoft’s good but not great comeback.