Apple iPhone Testimonials

I wonder if the team behind these Apple ads told them they were from Apple? I’m guessing they did ;) So here’s 3 testimonials from happy users (are they pre- or post-price cut) talking about how the iPhone is essential to their life. These are leading the way in the big holiday push to move the iPhone beyond the early adopters into the mass market. Via Adrants.

Word of mouth is essential for spreading the good news about a product and testimonial ads are a common way of providing these to supplement what your friends say – real people telling their stories, just in front of a camera. Everyon I’ve met loves the device, even if they can take a step back and agree that as a phone, it’s not that good.