Apple: You know your brand is successful when…
November 17, 2008 by Katherine Liew
Filed under Marketing
You know that you have a really successful brand when you see things like this:
This Fuji apple has actually been ‘tanned’ with the Apple logo by putting a sticker on it in the last phase of growth.
There are also apples with iPod logos an ‘Apple hearts’:
It would be an interesting tactic if it was run by Apple, but it was actually the brainchild of a Japanese Apple fan.
So this is what you should be aiming for: a brand which is so involved in people’s lives that they create promotions for you.
Source: Nobon (translated)
Clearly, this reinforces how Apple’s overall image has the power of creating consumer evangelists.
I would worry, however, for the guy selling his apples because many do not like to be flooded with advertising.
Love it! I’m a huge Apple addict :)
If there was ever a reason to have an apple tree…this is it. Great find!