Comments on: Applebee’s Rebrands with a Spokesapple

By: Eric

Eric — Sun, 06 Jul 2008 21:56:41 +0000

This Ebonic marketing of Apo-bees get it together baby. seems only approprite with an “n shit” behind it. Personally, I’m avoiding it just because of the obnoxious ebonics urban marketing.

By: Rachel

Rachel — Wed, 23 Apr 2008 00:57:44 +0000

I love the new campaign. It takes a lot for me to remember a commercial in general, but this one makes me remember the the it and who it is representing. What’s the point of a commercial if you can’t remember what they are selling… like those BAD DEAL! commercials I remember them, but I don’t remember what they were selling…

By: Anne

Anne — Fri, 04 Apr 2008 03:02:23 +0000

I don’t think Applebee’s has a strong enough rebranding campaign. I think “bringing family and friends together” is not something that will differentiate Applebee’s from other American food chains. All restaurants do that! As for the apple, the voice is a bit irritating. But it does stand out and everyone knows what commercial it is.

By: Suzy

Suzy — Wed, 30 Jan 2008 00:56:12 +0000

To be honest, every time that commercial comes on, I mute the TV. Her voice is very, very annoying and she doesn’t even use proper English. A big turn-off for me.

By: grease

grease — Thu, 24 Jan 2008 01:31:12 +0000

i like when the voice says GET IT TOGETHER but i wish they would use a drum beat.

By: Abe

Abe — Mon, 31 Dec 2007 15:18:04 +0000

I find the commercials so incredibly annoying because of the “spokesapple’s” TOTALLY grating and annoying voice, that I change the channel every time that horrendous “spokesapple” starts to speak. Can’t even tell if it’s male or female, which may be the point, but I hate the new commercials.

By: Kevin

Kevin — Thu, 06 Dec 2007 03:24:17 +0000

For all of you:

GET IT TOGETHER, BABY!

Wanda Sykes totally rules — and so does the Applebee campaign. GET IT TOGETHER, BABY and get your fat butts down to Bee’s for some chick and burgs. Get it together, baby! Get it together!

By: Greg

Greg — Sun, 11 Nov 2007 05:53:34 +0000

Ick. It looks like Applebee’s is now a midrange hotel chain.

By: carley

carley — Thu, 01 Nov 2007 21:49:18 +0000

See my post for my comment. In brief: I find the Applebees radio ad annoying. I like the new logo however.

By: Shannon Cherry

Shannon Cherry — Fri, 26 Oct 2007 13:17:09 +0000

I do like the updated logo. But a ’spokesapple’? It’s a stupid cutesy ploy that really isn’t branding but a marketing stunt. It’s the typical: we need to use YouTube but how idea that always backfires.

The voice is annoying. And saying that she (I am assuming the spokesapple is a she) is organic? What at Applebees is organic?