Are You Familiar With The Top Brands?
March 10, 2009 by Ellen Ewart
Filed under Marketing
It’s always fun to look at reports that show top brands. Is it what you were expecting? Do you recognize all of the brands listed? Can you recall the most recent ad campaign of each of the top brands?
According to Millward Brown, the top 5 brands of 2008 are:
- GE (General Electric)
- Microsoft
- Coca-cola
- China Mobile
No big surprise there, except for China Mobile, which I’m shamed to say I had never heard of. China Mobile Limited was incorporated in 1997 in Hong Kong. According to their website “As the leading mobile services provider in China, the Group boasts the world’s largest mobile network and the world’s largest mobile subscriber base.” IntangibleBusiness.com placed China Mobile at a brand value of USD 30.8 billion, with 440 million users.
And just for fun, here are the top brands per category:
- Apparel: Nike
- Beer: Budweiser
- Cars: Toyota
- Coffee: Nescafe
- Fast Food: McDonald’s
Are you surprised by any of these results?
I’m actually quite surprised not to see Apple on this list.
Hey, no kidding!
Apple ranked 4th in the tech category behind Google, Microsoft and IBM. And ranked 7th overall. Apple was also noted as one of the biggest risers in the rankings (biggest dollar increase at $30bn) along with BlackBerry who entered at 51 “thanks to a brand value increase of 390%.”