Are You Giving 1%?

The holidays are about giving and when this is applied in a business setting the collective results can make a world of difference. If you are wondering how to give back from the success of your business consider 1% For The Planet, a growing network of companies that donate 1% of their sales to a network of over 1,500 environmental organizations worldwide.

There are over 600 members in the United States alone including Via Viva, Totally Organic, Purely Shea, N’East Magazine, Native Energy and many more great companies and individuals.

How it works: Members of 1% For The Planet can contribute 1% of sales to any of the environmental organizations listed on the web site. Member companies donate directly to their desired nonprofits—not through 1% FTP. We do this to encourage independent, personal relationships between member companies and the groups they support. These relationships are a real positive for businesses, enabling them to get involved and affect change firsthand.

Why give? In the words of playwrite Thornton Wilder: “Money, if you’ll pardon the expression, is like manure. It’s not worth a thing unless you spread it around encouraging young things to grow.” And that’s the idea of 1% FTP, to help good things grow by encouraging corporate giving.

The list of non-profits is growing steadily but today include important organizations like Worldwatch Institute, World Wildlife Fund, Wild Aid, The Sierra Fund and The Nature Conservancy, among many others.

This holiday season, and throughout the year, consider giving 1% For The Planet to make it go around for the environment and keep the earth in business.