Are you ready for March 7?

What is it that makes you remember one business and not another? Regardless of what they did, they somehow created excitement. They somehow got to your emotions and created a buzz inside of you. They got heard!

How can you create excitement for your business? Well, for one, you must avoid herd (as opposed to heard) mentality. Just because something works for one, does not mean it will necessarily work for another.

If you have a great and creative marketing team to help you, this will be very easy. Your marketing team will already know (or be in the process of finding out) that one key is to differentiate you from the pack, and they will have experience and proven success at doing so.

However, if you are going to go it alone, you need to really go out of your comfort zone and put a toe in the marketing waters, to avoid herd mentality.

And that’s why I created National Be Heard Day on March 7. It’s a chance for entrepreneurs, small business owners and solo professionals like you to find your voice, tell your story and be heard without the million dollar price tag.

National Be Heard Day is one of the holidays that appears in Chase’s Calendar of Events, has been recognized in New York State, and has gotten amazing media coverage including being featured by the Associated Press.

In the past, I’ve celebrated this holiday by giving away a free press release and other gifts that help you develop low-cost marketing strategies.

But after three years of doing this, I decided to mix things up a bit. So I reached out to 17 other respected marketers and organizations to give away additional free tools to help you be heard.

You’ll get information on attracting new customers from marketing powerhouse Shel Horowitz, free business card design and printing for J. Patrick Greer, learn 25 ways to hear Ka-Ching! in your business fast from Michelle PW, and even several gifts from me. All in all, you’ll get more than $3500 worth of marketing tips and tactics for free.

I know. I know. You’re wondering… what’s the catch? What do you need to buy to get all these great things – and more?

Nothing. You won’t even get one of those sleazy sales pages to look at before accessing the free gifts. After all, I’m the one coordinating this, and I hate those things. Plus, it just wouldn’t be in the spirit of National Be Heard Day if I did that.

But you’re going to have to wait until the actual holiday to get access to all these great free gifts. So mark you calendars for March 7 to get tons of information to be heard!