Are You the Brand?

I was recently asked how a startup could compete with established brands in their area.  Good question.

But the answer isn’t that complicated. You don’t compete with them.

You’re not alone thinking it’s about competing in this marketing place. I used to think that way too.

But then I realized (after a few years), the more I tried to be a competitor with the established PR firms in my area, the less business I got. It was because I was so focused on my competitors, I forgot about the one thing that makes my company different: ME.

The only way to survive in business is to start focusing on what makes your business YOUR business. And I can tell you this:

• It’s not price.
• It’s not the products or services you offer.
• It’s not that fancy office you may be sitting in

It’s you: your vision, your intellectual property, your way of attacking the problem that makes your business stand out.

And, by the way, that really is your brand.

Image credit: Jean&Vic on Flickr