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	<title>Comments on: Are You the Brand?</title>
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		<title>By: aulelia</title>
		<link>http://www.everyjoe.com/articles/are-you-the-brand/comment-page-1/#comment-312726</link>
		<dc:creator>aulelia</dc:creator>
		<pubDate>Thu, 22 Jan 2009 12:12:04 +0000</pubDate>
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		<description>I think this is a really interesting topic.

My issue is trying to create a brand identity, without allowing your competitor&#039;s strength and power to crush your willpower.

It&#039;s difficult especially when you think it may never happen.</description>
		<content:encoded><![CDATA[<p>I think this is a really interesting topic.</p>
<p>My issue is trying to create a brand identity, without allowing your competitor&#8217;s strength and power to crush your willpower.</p>
<p>It&#8217;s difficult especially when you think it may never happen.</p>
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