Attention candy connoisseurs: Market is sweet on Hershey
May 27, 2008 by Tisa Silver
Filed under Finance
Shares of Hershey were up almost ten percent today, as rumors of a possible candy maker collabo circulated through the markets.
Since the Mars-Wrigley merger, Hershey is under pressure to maintain its status as the top chocolate maker in the U.S. Potential partners include Nestle and Kraft. BTW, Hershey is not an acquisition target because Pennsylvania law requires the Hershey Trust to maintain ownership of the company.
Before assessing any potential deals, I wanted to know who made what, so here’s a very short list:
Mars/Wrigley: M&M, Milky Way, Snickers, Twix, Skittles, Lifesavers, Altoids
Hershey: Aside from Kisses and other obvious chocolate products, Twizzlers, Bubble Yum, Jolly Ranchers, Reese’s, Kit Kat, York Peppermint Patties
This a toss up for me, so I’m soliciting the help of all candy connoisseurs. Which partnership would be better for Hershey…Kraft, maker of Chips Ahoy, Cool Whip, Jello and Oreos or Nestle, manufacturer of Baby Ruth, Butterfinger and Toll House Cookies?
I think I got a cavity while writing this ;)
