Attention will solve information overload

Craig Barnes, President and Founder of Attensa, writes on his blog about Attensa and believes attention is the holy grail to solving the emerging problem of information overload. I could not agree more. And in his opinion, the overload problem will be obvious to the masses once Outlook 12 (and IE7) introduce RSS capabilities to the rank and file “knowledge worker.” Outlook 12 will help cause information overload, not help mitigate it. But, that’s where Attensa comes in…

Intelligent utilization of Attention data is paramount. Counting links or assigning static weights to articles will not cut it. By the way, attention is not just tracking browser clicks either. While we are championing attention categorically we are already starting to worry about the bastardization of the term. Attention – done right – cannot be bolted on as technology. At least not well anyway. Attention is the core technical ideology here and is the foundation of our infrastructure.

Attensa will soon release Attensa 1.0 for Outlook, meanwhile read the updated information on microformats.org.