Audio Branding: Remaking of Dots.com
June 15, 2009 by Kim Beasley
Filed under Marketing
What do you do when you want to makeover the online branding of your website? You can do just as Dots.com did and add audio to help brand your website. Dots.com added a web radio station to create an interactive environment for their website visitors. Below is a screenshot of their new homepage.
To start or launch the Dots.com web radio, all you have to do is click on the link in the lower left hand corner that says “Launch Radio Player”. As a business owner, you too can use audio branding to help build inter-activity into your website and I have included a starter list below to help you with your decision.
- Website welcome audio: create an audio of you welcoming your website visitors. Connect with your web visitors by sharing about your passion for your services or products. Make sure that you give them the option to turn off audio if you have it auto-starting or to launch/start the audio.
- Client testimonials: ask your clients to provide you with testimonials about your service or products.
- Seminars and teleconferences: to help sale your audio products from seminars and teleconferences, share as a free download about 5 minutes of audio.
- Freebie tips: create special audios that include a short list of tips for your web visitors.
Hopefully this has given you food for thought and will help you as you investigate ways to incorporate audio branding into your website.
Image: Dots.com
