By Guest Blogger Tiffany Davis The addition of Facebook pages has led to the advent of businesses on Facebook and the addition of many other features. Displaying your business on a Facebook page leads to many “fans” of the site which helps to further boost your business’ popularity and client network. The use of social networking sites additionally helps in garnering clients through methods that were previously unavailable for many companies. The Facebook revolution has mostly pertained to young adults who are fresh out of college, since the site was originally intended for college students in its creation in 2004. Because of this fact, many young business professionals have found Facebook’s many business applications to be quite useful... [Read more]

by guest blogger Ehren Cheung 5 Reasons Why Branding and Experience are the Same This is the second installment of a two-part article. Read Branding and Experience, Part 1. 4. Culture and Expectations When people take public transit – what do they want? Do they expect better service or do they expect crowds? Public transit users all have the expectation that it is crowded, so the TTC improves upon that image by increasing the number of buses per route. How do these customers treat one another? How do people use your service or product? Do all of these small elements combine to create a good experience? It’s an equation of negatives and positives / pros and cons. Photo courtesy of Robert Ewart A prime example would be when we walk into... [Read more]

by guest blogger Ehren Cheung 5 Reasons Why Branding and Experience are the Same One of the first things we must understand when we talk about branding, is that branding and customer experience are essentially the same. We’re trained to step back and dissect the two apart; it’s actually quite easy – we do it all the time when we analyze our marketing strategies. The funny thing is that if we were to take a step forward – and look closely at how we respond or rather how customers respond to products, we realize that branding, marketing, and all that other mumble jumble is essentially the same as customer experience. The greater challenge for businesses and organizations is to stop ourselves from overusing marketing terms or concepts... [Read more]

By Guest Blogger Jesse Lamovsky Let’s be honest — since they first laced them up in the fall of 1970, the Cleveland Cavaliers have never been the first and last name in NBA excellence. Still, despite its largely bleak history, the franchise has had its moments, and here are the best of them. The five greatest playoff-series wins for the Cavaliers: 5.) 1992 Eastern Conference Semifinals – Cleveland 4, Boston 3 The Cavaliers won their first best-of-seven series since the Miracle Year of 1976 and advanced to the Eastern Conference Finals for the second time in franchise history as they outlasted an aging but still potent Celtics team. It wasn’t a particularly close series on a game-by-game basis — four of the seven games were... [Read more]

By Guest Blogger Ben Johnson The history of logo designing originally dated back to the Ancient Greece, when the rulers and their dynasties used to use cipher as a monogram in their coins. However modern logo design can be traced back to the pre-industrial society when people used to do direct trade with craftsmen, artisans, grocers and farmers. At that time pottery, furniture, stonework, cattle and other items used to come with the stamp of the craftsmen, which was considered as a signature for trade. Afterward, with industrial revolution, the direct trade between manufacturer and purchaser ended and things started being produced and packed in bulk quantity.  It was the time when the use of business logo came out as a significant thing... [Read more]