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Friday, November 20th, 2009

Kim Beasley

Kim Beasley

Kim Beasley has been writing for Bizzia.com since 2008 for the Strategy/Leadership column which focuses on information for business owners to help them run their business. In 2009, she began writing for the Brand Curve featured blog where she shares information about branding your business image.

Kim enjoys sharing her knowledge with others. Her experiences come from over 15 years of managing technical projects in Corporate America for Fortune 500 companies. Currently, she operates her own business, Pro Membership Services developing and managing web projects for clients all over the world using WordPress or Drupal. In 2008, Kim created TwitInterview System which is used to integrate WordPress and Twitter as an online interview system.

How To Manage Your Support Team

October 28, 2009 by Kim Beasley  
Filed under Business

Being able to manage a support team successfully, means that you are a project manager who know how to listen and delegate. Yes there are other key skills that a successful project manage need to have in place but listening and delegating are two of the most important one. Image: SXC.hu Managing a successful support team takes a project manager who is willing to not only work on developing their team but also developing themselves. Below are a list of areas where a project manager should either currently excel in or are developing in as part of their skillset. This list is based on the acronym “L.E.A.D.E.R.S.H.I.P”: Listening. Encouraging. Adapting. Delegating. Energizing. Realistic. Shaping. Helping. Integrity. Principled. As... [Read more]

5 Tips On How To Use Social Media Wisely

October 28, 2009 by Kim Beasley  
Filed under Social Media

When using social media, there are a few things that one should keep in mind when connecting with others. Being able to use social media wisely is very important. Image: SXC.hu To help you think about a few things when using social media, I have created a short list below: Respect others and don’t SPAM with links. Don’t always push information our to people, connect with others by responding to others. If you come across helpful information, be willing to share it. Be open to answering questions that you friends may ask. Look at ways where you can automate or manage your social media efforts. As you apply these simple 5 tips to your social media efforts, you may find that you will make great connections. To help you learn more... [Read more]

Ways To Extend Your Brand

October 27, 2009 by Kim Beasley  
Filed under Marketing

Has the economy hit your business hard to where your brand is suffering? Are you looking for ways to extend your brand so that you can grow your business? Then lets look at ways you can extend your brand. Brand extension is the process of using different avenue to promote your business. According to Wikipedia.org… Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. So let’s look at a few example of companies who have been successful in creating a brand extension: Eddie Bauer: clothes, automobile and housewares Nike: shoewear and clothing Proctor & Gamble: bodycare, health products and housecare... [Read more]

7 Good and Highly Effective Branding Habits

October 24, 2009 by Kim Beasley  
Filed under Marketing

Having good branding habits for your business is important. Good branding habits should be incorporated into your business to help communicate your brand message and increase brand awareness. Image: SXC.hu Being able to piece together how you will communicate your brand to your target customers is important. Just as the image to the right shows, every piece counts. In branding, good habits count and can help you successfully communicate your brand. Below are a list of good branding habits that can help as you communicate your brand message. Incorporate your brand message on all your promotional items. Have a common message when communicating with others In your communication with others, whether online or offline, be very professional in that... [Read more]

Does Your Family Support Your Business?

October 24, 2009 by Kim Beasley  
Filed under Business

If you are a solopreneur and have a family, do they support you and your business? Have your included your family into business so that they can support you? If you have a family, one the important things you can do is include them in on your business operation. Image: SXC.hu Having your family support your business is important because: They can be your sounding board for ideas. If you manufacture items, they can be your initial team of workers. Family members can help you with organizing your home office Create business activities around family time. Create specific tasks that family members can complete to support your business. These are very simple things that you can do to incorporate your family into your business. Another key point... [Read more]

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