This is a resource, for me, that doesn’t need to look pretty it simply needs to exist – and it’s Free! Wow… Michel Fortin’s Copywriters Library Response-Boosting Tips and Life-Enhancing Advice. “Want to boost your response? Write killer sales copy? Attract qualified clients? Reach higher levels of success? Copywriters Library offers a variety of free teleseminars, books, recordings, reports, and resources to help you.” These are from the front page of this great site; Gary Halbert Interviews Scientific Advertising – Claude Hopkins Power Positioning 10 Commandments – Michel Fortin John Carlton Interviews The Science of Getting Rich – Wallace Wattles Drop Your Goals – Michel Fortin You... [Read more]

Tons of helpful information from Google on many conversion techniques… Conversion University It all begins with “Acquisition” which is further broken down into; Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.” A Benchmark Strategy to Search Engine Marketing (SEM): “It’s easy to get caught up in keyword bidding wars. Don’t give in to this temptation. There’s a better way and it begins with finding a breakeven cost-per-click benchmark.” AdWords Targeting and Tracking Tips: “Here are five tips for targeting – and tracking – your ads effectively.” Optimizing... [Read more]

Now even encrypted traffic isn’t safe and the right’s delusion deepens… Net Neutrality Debate Is Secretly All About Internet Television Net Pioneers Say By MacRonin David Clark, a senior MIT computer scientist who spent eight years as the internet’s chief protocol architect, argued that the focus on neutrality is misplaced, because the net hasn’t ever been pristine. The current debate, he says, is really a reaction to a coming tectonic collision between the cable industry’s traditional business model, and the movement of television onto the internet. Sandvine calls net neutrality “laughable,” defends filtering Ars Technica – Boston,MA,USA As Sandvine puts in it a white paper on net neutrality... [Read more]

I told you there was value in every thread… This is simply from a snippet gleaned from the forum – the thread was filled with much more! Emotional Marketing Value Headline Analyzer “This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects. Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. In addition to the EMV score, You will find out which emotion... [Read more]

Ina Steiner again; eBay Cancels Plans to Go PayPal-Only in Australia “eBay has cancelled plans to go to a PayPal-only marketplace in Australia. It had intended to limit buyers and sellers to using its own payment service exclusively, but withdrew its notification to government regulators after the agency indicated its intention to prohibit eBay from doing so.” In a refreshing comment by one of Auctionbytes readers; “How refreshing it is to actually see a government in action whose primary interest is protecting its constituents rather than acting as a rubber stamp for the interests of big business.” [Read more]