As much as getting in the industry is quite easy for all you need to learn are a few tricks and the whole process that goes along with it, it really is quite difficult to be really known and to have a name in the industry known as search engine optimization. So how do you go about finding a job as an SEO analyst? Well, here are some tips you may want to consider: Learn basic HTML and Java. While these are not always necessary for a career as an SEO Analyst, they certainly help. Learn programming for Search Engines. Study boolean search programming to gain a better understanding of Search Engines. Become a webmaster for a web site and learn important SEO tools such as link building and link sharing and search term optimization. Ask web-savvy... [Read more]

Although much has been said about what technique to use when doing search engine optimization and much has been told about which part of the whole process needs the most attention, one expert still calls out for the importance of keywords and key phrases. This is according to a report from Business Feet and it continued that this expert, Shaun Oakes, keywords and key phrases should be one of the factors of SEO that you should focus on. In the report, Oakes had said, “It wouldn’t be sensible to focus your accommodation website around the term ‘luxury Wynberg villa’ if there is no demand for it.” And that is definitely a good point to consider. Why would you be using such a keyword if there are no people searching for that?... [Read more]

Google (NASDAQ: GOOG)  launched last July 23 a new service called Google Knol.   The way I see it, this is just a glorified article directory where anybody can write an article and post it as a knol. There are many opinions about Google Knol and its purpose.  Some people say it is meant to be a direct competition of Wikipedia.   Some say it will look more like about.com where the articles are based on the author’s expertise. What’s nice about Google Knol is that authors can paste their adsense codes and monetize their knol. As mentioned in their Terms of Service Knol provides Owners the option of allowing Google-placed advertisements to appear alongside their knols through AdSense for Content, Google’s content-targeted... [Read more]

More and more companies are shelling out on search engine optimization. This is according to a story from Direct News. The report did continue to disclose that for this year, the expenses on SEO have gone up by 30% compared to last year. MarketingSherpa’s 2009 Search Marketing Benchmark Guide is behind the figures. This just goes to show that more and more companies are looking at SEO as a really helpful means of bringing in more business. As part of the study, it was also found out that in the United States, companies are spending half of their online marketing budget on SEO. And that is perhaps one of the main reasons as per the increase of expenses on SEO. MarketingSherpa’s research director, Stefan Tornquist, has mentioned, “It’s... [Read more]

Now this is yet another one of those rumors that I have found over the web. And if this rumor is real or not, I still have no idea as of now but in a story, it has been disclosed that Google is already working on acquiring Digg, one of the most popular news aggregator sites. The report did further share that Google is just about to purchase this giant of a site for $200 million. Now that is a hefty amount of money but knowing the powers that Digg has, that amount would be just right. And it seems that if this report is true, then Google would be using Digg in the news services that the search engine giant is offering. So what do we know about Digg? Well, this site is fairly new. It started out back in 2004. it is currently one of the most popular... [Read more]