Now this is interesting - BMW, an automotive company that happens to have a long history in the arts, has released a pretty incredible new commercial that for the Z4. Artist Robin Rhode uses the roadster as a 306hp paintbrush, creating a unique, colorful performance that’s more than just about how hot the car is (which, of course, it for sure is that too). I’ll let you take a minute to watch the video… This is the first time in a long time a car commercial has looked this fun and totally sexy. The best part? You can recreate the 3D experience if you have a webcam and BMW’s paintbrush software. Go to the BMW UK website for directions on printing the 3D symbol and downloading the software so you can get behind the wheel... [Read more]

Cloud computing is up for hot debate among privacy groups these days – and Google is in the hot seat. The issue? Your privacy. It appears Google might not be doing all they could be to protect sensitive user data. Image: sxc.hu And one group is even suggesting that Gmail be shut down. You heard me right…shut down. Now before you start panicking and wondering were this is going…this was only one extreme suggestion if the FTC determined that Google was only “protecting” your data with one flimsy password like “search engine”. We’re not quite at that point yet. The Electronic Privacy Information Center (EPIC) has petitioned the FTC to investigate privacy concerns over the piles of online services... [Read more]

As I look at who’s reporting on this story, it’s incredible to see the number of question marks at the end of each title. Usually this might be a sign of something being unconfirmed…or simply a story that the writer doesn’t believe to be a good idea. In the case of IBM potentially buying Sun Microsystems, it appears the consensus is that this would be a strange decision. The Wall Street Journal is reporting that IBM may pay as much as US$6.5 billion in cash for Sun, which nearly double Sun’s closing share price on Tuesday of $4.97 per share. However, even though the merger could be a challenging fit, given the product overlap and headache of assimilating two very different cultures with each other, this could result... [Read more]

If you have been searching for an excuse to update your iPhone (or finally make the leap and purchase one of your very own for the first time), the announcement from Apple yesterday on the new features and goodies it will include might just push you over the edge. The focus appears to be cleaning up a lot of the nagging little things that a user would anticipate being easy from the start. Image: Apple Systemwide search- now you can find what you’re looking for from within one search interface, instead of having to detemine what you’re searching for first. Copy and paste for text, photos, and SMS- why you weren’t able to take a selection of text and move it around across applications before…is just crazy. Finally you can... [Read more]

It is not uncommon for those concerned with copyright to butt heads with the folks controlling the marketing, branding, and positioning. Last year, Re/Max filed opposition against real estate company Rehava, claiming that their logo was too similar. From Re/Max’s attorney - First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said. “It goes beyond that,” Scoville added. “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ “ Naturally this became a big topic of discussion among blogs, forums,... [Read more]