I’m sorry to say this is my last day on Behind the Buzz (there’s a little bit of irony with this, as it’s my biggest traffic month since I started!). I’ve had a great 2 years writing here and with b5media but it’s time to move on. Thank you for your visits, your comments, your silent reading, your subscriptions. It’s all been appreciated. I’m sure this blog will continue in safe hands, so stick around to see where it goes. As for me, I’m going to be busy blogging the same kind of thing over at Digital Stuffing, which will be taking off this week. Hopefully you’ll come and see me there. [Read more]

Baileys New ads are finally here and get released on Monday. There’s 2 very different ones, Coffee for the US and Canada and Music To Your Lips for the rest of the world. Click To Play Click To Play Both videos with permission from Baileys/Immediate Future [Read more]

Last week I went along to a launch of Nokia’s new phone/service Comes With Music. I say ‘a’ launch as this was one of a few, this one being the celebrity version, which means loud music, free drinks and a press line both inside and outside the venue ready to capture all the celebrities who had been rounded up by the PR team. There was a more phone focused one the week before. Photo by RachelC Not my usual type of event, but it was still fun. Looking at the press coverage the next day, with people like Flavor Flav and Dizzee Rascal appearing, I’m guessing it met the PR goals both in traditional press and online buzz. But no phones available, so I never got to play with the product (although the VIPs did walk away with... [Read more]

The Idea A more serious use of online marketing and the ability to share ideas across networks. Unifem (the United Nations Development Fund for Women) are pushing a campaign to Say No to Violence against Women, using widgets to collect digital signatures which will be presented to the UN Secretary General You add your name to the widget to sign up or you can grab your code to add to your own site. It can send code directly to Facebook, Livejournal or MySpace but unfortunately the straightforward embed does not seem to work for me, as I could not get he embed code to actually work here. What I think First of all, I think it strange that one UN department puts together a petition for another UN department, but it is a good way of raising awareness.... [Read more]

Highest rated is the Wassup 2008. Not a product video, but based on one, with the same actors as the original Guitar Hero is apparently going on a World Tour and here’s a video lauding the game and how it has changed the music business, full of interviews with the musicians whose songs are in the game. That’s all that has managed to squeeze in between the politics, music vids and the usual sex stuff. [Read more]