It was over two years ago that I started writing at Brandcurve.  After devoting much time and effort over the past two years to growing this blog, I am very sad to announce that I must leave it.  The time has come for me to move on from b5media to pursue other opportunities that are more closely related to my company, KeySplash Creative, and my books.  Today is my last day writing at Brandcurve.  I wanted to take a moment to thank all of my readers for spending your time with me, joining in on the conversation, and making this such an enjoyable blog to write and manage. While I’m sad to leave Brandcurve, I’m thrilled to announce that today I am launching a new branding and marketing blog, KeySplash Creative Conversations. ... [Read more]

Last night, Barack Obama aired what has been called a half-hour infomercial on most major TV networks.  Do you think the infomercial helped his brand or hurt it?  Take the poll below then leave a comment and share the reason for your vote. Did the Barack Obama Infomercial help or hurt the Obama brand? ( surveys) Technorati Tags: barack obama,obama commercial,obama infomercial,2008 election,presidential election,election polls,obama brand,political branding [Read more]

I’m thrilled to announce that the second collaborative book by marketing bloggers around the world has been released – Age of Conversation 2.  I was very happy to contribute to this book, and I hope that you take a moment to buy a copy.  All proceeds go to Variety the Children’s Charity.  Read on to learn more about the story of the Age of Conversation. A year and a half ago, an online conversation between two marketing professionals in the U.S. and Australia evolved into a collaborative writing effort by more than 100 bloggers from nine countries that created a book called The Age of Conversation.  The project raised nearly $15,000 for Variety, the international children’s charity.  Following... [Read more]

Time for another round of Rate the Competitor Logos on Brandcurve.  Today, we’re comparing the logos from direct competitors – Google vs. Yahoo!  Cast your vote below and leave a comment to tell us why you voted the way you did. Which logo do you prefer – Google or Yahoo? ( polls) Images: Google.com, Yahoo.com Technorati Tags: google,yahoo,logo design,brand icon,branding poll,google logo,yahoo logo,google brand,yahoo brand,google vs yahoo [Read more]

I’m assuming that Tropicana didn’t mean to turn its packaging into a generic knock-off, but that’s exactly what’s happened.  Check out the new Tropicana packaging pictured below.  They’re not fooling anyone.  The cheap looking 7-11-esque packaging doesn’t make me feel any better about forking over a whole lot of money so my kids can get their Vitamin C in the morning. Your thoughts? Hat tip to Brand New for this brand packaging faux pas. Image: Tropicana Technorati Tags: tropicana,branding,generic brand,store brand,packaging,package design,tropicana packaging,pepsiCo [Read more]