Avoiding the R Word in Politics and Business
January 8, 2008 by Eric Eggertson
Filed under Marketing
Recession.
There, someone said it.
The media, financial analysts and politicians have been dancing around the prospect of a U.S. recession for months.
The problem? The very word evokes doomsday scenarios, and makes people feel better about saving money than spending it.
This is a bad thing? People might not buy or lease a new car 18 months after their last transaction? People might pay down debt rather than buying more stuff they don’t need?
The per capita indebtedness in North America has been increasing through the years of steady economic growth.
I don’t want anyone to lose their job.
But when our economy is based on unnecessary spending and overproduction of greenhouse gases, there needs to be a correction of some sort.
Maybe we should have recessions more often.
No politician will say that. No business leader will say anything against the spend-and-pray cycle that consumers get locked into.
Obviously, they don’t have the best interests of voters/consumers at heart.
Photo via iStockPhoto by Mark Evans.
Tags: recession, economy, business, communications, consumers, spending, debt, politicians, america, voters, fear
This, here, is real operational common sense. The funny thing about common sense is everybody has it, but few actually use it. People are usually captive of/in prejudices, tunnel vision, mother-in-law opinions, blindly following popular pied-pipers (e.g., entertainment / political icons, etc). I often find myself neglecting my common sense.