Barbie Girl Grows
Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story
So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.
That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.
Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:
How to unlock everything at barbiegirls.com?
does any one no the code please tell us all
how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.
With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!
thxx christine!
ps a barcode is that little thing on the bottom of a product with all those numbers and lines :)
and chloe baby, this may be a barbiegirls website for you, but its more of a chat room now. we can talk about whatever we want, as long as it is not rude or offensive, and you have no say over it. i have looked at your comments and some of them are a bit harsh, including two to me, but, of course, thats not my problem.
yes ash its my sisters problem she is rude to me and very bad to all my family
whats everyone it is hailey ash email me whenever u want my email is hwhit2@gmail.com
:(
hello how are you
hay ash its immy chloes sister i just want to tell you somthing my boyfriend i caught him pashing chloe what should i do
hey! i’d love to help you immy, but first -not to be out of it- what is “pashing”? is it the same as flirting?
hiya
hello
I would like to know the special code of animals for the Barbie Girls site
hey christine can u give me the be-bratz accounts plz? and rachel plz dont get angry if christine post’s be-bratz accounts is it ok or she will just email me?
hey this is so cool rachel ur website rox.!! and btw add me up if u see me kittyvaleria or kristeninaRMB5