Skip to content

Monday, November 9th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

Barbie Home

  • StumbleUpon
  • Digg
  • Facebook
  • Mixx
  • Google
  • TwitThis
  • Reddit
  • Yahoo! Buzz
  • Slashdot
  • E-mail this story to a friend!
  • BallHype
  • YardBarker

Comments

865 Responses to “Barbie Girl Grows”
  1. i think you should just let girls be barbie girls. it would be fair. i just look at the barbie girls and say man i wish i was a barbie girl too they are so cool. i wish you would just let me be a barbie girl for one day. i would remember that the rest of my life. when i was a barbie girl. i would be so happy. it would make my dream come true. but wait if i do not get what i want to be a barbie girl then i will buy a be-brat doll and never go on barbiegirls.com ever ever ever ever ever again. so just do this. and i do not have a barbie girl because they are way too much money and a rip off.so do this for me or i will never go on barbiegirl.com ever again and i will go on be-bratz.com and never barbiegirl.com again.bye

  2. marcela says:

    hola
    me di senlapaginaparajugar

  3. Mariacool says:

    Hello fans of barbie girl plz who knows some codes tell me becides:200 b bucks and 100 bucks
    plz plz plz who wants to be my friend i am StarOfWar plz and plz plz plz not LIE!!!:-)Thanks a lot=)Who wants to get my windows live messenger ID tell me your name in game !!!!
    Love
    Maria

    I am from russia
    and tell me when in russia will be barbie girl mp3
    Скажите если сможете коды плиз:-)

    RC: edited to remove email address

  4. Eimear says:

    I have a barbie girl mp3 player, however, I can not go on the site now because the link Mattel sent to my parents for aproval is not working. My mum can not find their number. Does anybody know how to contact the company? Please let me know. i am on be-bratz.com now. but i still like barbie girls.com.

  5. Rachel says:

    The correct site link is http://www.barbiegirls.com/home.html

    they have a couple of bad links around, so that barbiegirls.com does not work!

    Contact details are in the privacy policy:
    Mattel, Inc.
    Consumer Relations
    636 Girard Avenue
    East Aurora, NY 14052
    In the U.S.: 800-524-TOYS (800-524-8697)
    In Canada: 800-665-6288

  6. omg thx so much every time my sister and i try to go to barbie girl it says “sorry girls we are improving this site come back soon for more fun”.
    it is so annoying so thx so much rachel! now my sis and i can go when we want {bye the way my sis and i r b girls!}go to http://www.barbiegirls.com it rocks!! if it does not work go to barbie.com and look on the laptop.bye go there or eles!!! JK :)

  7. Eimear says:

    Thanks Rachel. I still can not use my user name on the barbiegirls.com. My Mum has called the Mattel UK many times, they never got it sorted. Recently, my mum managed to reply the parental approval link, the screen say:’thanks, your requirment has been processed.”, but I still can not get in. I wonder if anyone else got the same problem as mine.

  8. vanessa says:

    i think we should not have to have a barbie girl mp3 player or code to unlock things at barbie girl.com

  9. Roseanne says:

    i was so mad when i came home to play barbiegirls.com today! i saw that on the b chat you could not chat like we used to, now you can only chat with sentences made by the people who design barbiegirls.com! i dont really like barbiegirlscom anymore… the company of barbiegirls are not going to be o popular any more so i think i bought my mp3 for nothing!

  10. Teagan says:

    1i think we shoudnt need to have a barbiegirl mp3 to unlock cool fashions.
    2i can’t get into barbiegirls.com!!!
    3i hate it when you cant go to the cool shops if you dont have a barbiegirl!
    4there such a rip of they cost to much$$money

  11. Eimear says:

    I still can not go on barbiegirl.com with my barbiegirl MP3. The Mattel consumer help line can not make it work. I am still waiting…

  12. kimmy says:

    sure this barbiegirls is fun i keep on playing it until i cant go to it darn it! i already have my barbiegirls mp3 but still uhhhhh i still love this game until isaw that i need the parents permission that is alright sa taraaaa im ready to create my character! then it keeps saying your session is over duh i haven’t started yet grrrrrrrrrrrrrrrrrr :( and rachel i know that but it still doesn’t work

  13. jennifer says:

    look u little babaies i have a abrbie girl i have 4 barbiegirls and … mine works at all times whenever i want i look so pretty with a ballet skirt haha all of u LOSERS!!!

  14. Eimear says:

    i dont care i have a barbie girl too oh and i have a be-bratz dool too. bratz is better. Barbiegirls is not working.HA HA!.

  15. emily says:

    i have a barbie girl and a be-bratz but i think that be-bratz is a little more fun

  16. emily says:

    i have a barbie girl and i have a be-brat and i have all the codes

  17. emily says:

    and that i think that the bratz is a little more fun

  18. Eimear says:

    my barbie girl is working now and i think be-bratz is better.

  19. laura says:

    Hi you know me as laura and Isa. Isa is my sister.I hate barbie girls because they have to diced what to say!!!I am o angry i hope the people that make barbie girls see this.If you hate barbiegirls.com tell all your friends not to go.They will think they are not going because we diced what to say.ok.ok.I will write again later.remember tell your friends not to go.GOOD BYE EVERY ONE.

    Love:Laura

    To:people who read this & the makers of barbiegirls.com

  20. laura says:

    so i have a barbie girl.but it is so boring because well i dont know.

    I HATE BARBIEGIRLS.COM DONT GO THERE OR THEY WELL LEAVE THEM TO DICED WHAT TO SAY!!!

    RC Edit: I removed username – please don’t post them

  21. laura says:

    TUMMY ACES IF THATS NOT LOVE THEN I DONT KNOW WAT LOVE.IF I HAD CHOSE OVER THE SUN.OH SORRY I WAS HEREING THE SONG GIRLFRIEND.DONT YOU HATE BARBIE GIRLS!!!!!!!!!!!!!:p i sya that to barbiegirls.com:p :p :p :p :p :P cahnge it!

  22. laura says:

    I AGREA WITH YOU IMEAR

  23. Vivia says:

    I hate it wen we have to get a barbiegirl just to adopt a pet.Oh,does
    any1 have a code i could use?????????????????????????????????????????????????????????????????????????????????????????????????

  24. yolanda says:

    i have a code barbiegirls232 and b girls i am b but my doll is my dads house and i’m in my moms house

  25. yolanda says:

    and plz don’t be mad my user is mamahog406 and pass barbie ok and if that don’t work i am soooooooo sooooo sooooo soooo sorry honest and i own the cafe cos i payed to build it and barbie is so pretty and she lets me buy the shop posh pets and i don’t know is i should bulldoze it or sell it and i have a pet and b girls don’t wear bags coz normal girl they are only your friends coz they want a specil item i should know my friend did it to me and one more tip do not wear b clothes at the posh pet or charmed cos the normal try to be your friend

    love ya yolanda and my best best best best friend narna

  26. kt says:

    i don’t think its fare that i have to get a barbie girl i really want a pet but i don’t have a barbie girl mp3 player so its getting BORING!i think we should decide what we say in the game because i wanted to ask something that the game didn’t have and it was a funny joke so i couldn’t ask it, it was sooooooooooooooooooooooooooooooooooooooooo
    anoying!but it can be fun there,does enyone have a code for a pet pppplllleeeeaaaasssseeee!!!!!!!!!!

  27. tara says:

    I love barbir girls and I have so many dvds and cds and I would love to be a Barbie Girlllll!!!!!!!!!!!……………Xxxxx Ooooooo

  28. tara says:

    I love Barbie Girlsn and I have so many dvds of Barbie Girls and lots of cds I listen to them nearly every day.

  29. kt says:

    i really want a pet please please can someone give me a code so i can unlock some new clothes,a code for a pet and a code for any shops please please i am desprate!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  30. Jen Boo says:

    I was wondering, If you buy one barbie girl can you use it for multiple accounts on barbiegirl.com? I have two sisters who want to have an acount but my mom doesn’t want to spend $180….theyre so expensive!!!!!!!!!!

  31. Rachel says:

    I’m pretty sure it’s one doll per account. And given my experience with sisters, there’s no point asking them to share as it just leads to arguments :(

  32. Jen Boo says:

    Thanks Rachel….There are so many other free websites that are free. (ex. millsberry.com etc.) Thanks for your advice :)

  33. Eimear says:

    i am a barbie girl cos i have a barbie girl. if you want to know what my name in barbie girls.com is hiprincesshi. i have a be-bratz doll i think be-bratz is better .

  34. Eimear says:

    i have a code it is barbie girls232

  35. melissa says:

    Eimear I was wondering if you can give me a
    barbie girls code for a pet plz i think your cool

  36. am says:

    How do i use the code to unlock things. I just get a box that pops up that says, connect your barbie girl to check out blah blah blah.
    P.S thanks Eimear for putting up your code:)

  37. Kiah says:

    I have a barbie girl and a be-bratz and they both work.It is only one barbie girl per person so each of the mp3s have a different code.well it is not on the mp3 it is on the barbie girls usb plug thing.the codes are not for unlocking everything on barbie girls.com it is just to unclock a pet and I did not get the panda or the turtle or the penguin when my mum bought mine.you just install your disk then either make a new account or use your old(I used my old one) and then you put in your password, username and code then you login and wola you have unlocked everything at barbie girls.com!as for be-bratz is much simpler.first you plug your usb into your pc(not compatible with mac or vista)then you will have a registartion form then fill it in the click the link and then it will say a link to be-bratz.com and everytime you want to go on it just plug your usb in the click the link.this is what you do if you have a mac or vista(I have vista)use a family or friends pc (with not a mac or vista) and complete the form then go on your computer and type in http://www.be-bratz.com and put your username and password in and there your on be-bratz!add me at barbie girls : pinkygirl909 add me at be-bratz : Vanessa-Anne

    overall I think be-bratz is simpler but barbie girls is better and that is what my mum thinks too.

    in the uk in argos at the moment (for barbie girls) they are £30.00

  38. joes says:

    i think it unfair to buy one .the code barbiegirls232 really works it gives you $100 .

  39. solvita..i live in latvia says:

    pleas girls..say me a code how to adop a pet’s

    i live in latvia and i can’t buy barbiegirls mp3..

    pleas.
    i need that codes..pliiz

    and my inck in barbie girls is:solvitas

  40. melissa says:

    how do i login the be-bartz ?

  41. joes says:

    i hate it i really like to have a barbie girl but its $60 in target .But i wish i had a friend but that i really talk to to tell her to give me there pass and user name to give me some of there barbie girl stuff and i’ll pay it with my
    own money i mean with money codes.IF not then to give me some of there stuff stuff..i hate monkeys

  42. melissa says:

    do i need the doll to loging to this cool account!? its so cool cooler that the baribie girls i wish i could write my ows phrases in baibie and i don’t understand in the help .There is the B chat™ and the secret B chat™ how can i use them ? not fear any one with me ♥♥

  43. melissa says:

    ♂♂

  44. melissa says:

    ••••••

  45. Ellie says:

    Eimear,

    [RC Edit: Ellie/Eimear - please no swapping of passwords on this site]

    …a website called disney fairies. It is really cool, you can make a fairy and a home for her play games and lots of other things too!

  46. Ellie says:

    [RC Edit - Ellie I've removed your request - no swapping of passwords here please. Sorry.]

  47. melissa says:

    wawthe be-bratz is so cool but i wish i could play do i need the doll te play in this account? waw i can feed here and here pet !!

  48. Melrose says:

    I have a barbie grl and trust me its no big deal add meif u want im princessmey

  49. Melrose says:

    imean Princessmely

  50. ozzisss says:

    I a code for a pet. ihave one for 100 b bucks(barbiegirls232)note:you can only use it once.i realy want a code for a pet i have a barbie girl but IT’S AT MY GANDMAS IN PUERTOTICO AND IM IN FLORIDA!!!!!!!!!!!!!!!!! PLEAS HELP ME WITH A CODE FOR A PET IN BARBIEGIRL.COM☺☺☺☺☺☺

Trackbacks

Check out what others are saying about this post...
  1. [...] the Barbie Girl virtual world–by [...]

  2. [...] Girl: I posted a couple of times about this online world. The popularity of the post has been driven [...]

  3. [...] of my most commented posts is about barbiegirls.com. It’s mainly used as a message board, with a core group of girls [...]




About Us | Advertise with us | Blog for EveryJoe | Privacy Policy | Terms of Use
Get This Theme | Sitemap


All content is Copyright © 2005-2009 b5media. All rights reserved.