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Monday, November 9th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

Barbie Home

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Comments

865 Responses to “Barbie Girl Grows”
  1. nadine says:

    hayy girls the vip is sooooooooooo silly……… have got board from this site i`ll join anotherone..

  2. Brit says:

    I am very glad that there seems to be people looking out for girls and checking all of their letters and comments. I myself have been playing with my daughter on barbiegirls and was astonished when I saw a boy asking other barbie girls out on dates right in front of my eyes. My daughter is 7 and I really appreciate you “Barbiegirl Team Members” taking action to provide safety for our children!

    Thanks again :)

  3. nadine says:

    hi…girls i have joined spineworld its awesame join it its better from barbiegirls…join it u will have fun

  4. kim and natalie says:

    can i have someones pet code please?

  5. kim and natalie says:

    hi

  6. Tinny says:

    Barbie girl sucks now
    u can’t even buy a rubbish bin for $5 dollars :P

  7. jane says:

    [removed]
    HEY PEOPLE I HAVE A B GIRL
    INFO
    UEAR NAME :PINCWINC
    [removed]
    I AM NOT TELLING YOU THE PASS
    BUT THAT INFO I ALL YOU NEED IS
    TO GET IN TO MY BARBIEGIRL

    I HOPE THIS HELP’S

    BY JANE

  8. Brit, We have been trying to seek down as many people that are a boy. Some of the girls online are not telling us anything, We will do anything to stop this. It’s okay because we will try to make barbiegirls a safe site. Please just ignore the boys for now and we’ll take care of it soon!
    Thanks:)

    Amanda.

  9. Please just watch for your children while we settle the boys on barbiegirls. We are providing the safety today, I will tell the barbie girl team to fix this problem but it’ll take time to keep off boys. Please stay in touch so we can track down every boy for the safety of girls on barbiegirl. But for now please enjoy the game and remember ignore but tell us if there is any dating with a girl and boy. We will fix this problem maybe in a little while, So just stay calm and keep a watch out on your children for dating things, Under 13 watch them out.
    Thanks:-)

    Amanda and the team.

  10. Annabelle says:

    Hello, Barbiegirls is not safe for children under 13. I think you barbie girls team should watch out for other children and mine, My daughter is 7 years old and she said that she saw dating on, I hope you will fix this or the barbiegirls will not be safe for players under 13. I do not wish for my daughter to learn these things at her age. Please do something about the boys that are asking girls out, And put a stop to it.
    Thanks(:

  11. Dear ANNABELLE,

    ANNABELLE!!!!!! BarbieGirls Is SAFE For Children Under 13 but you can start playing at 6 or 7!!! ask RACHEL!!!
    ___________________________________________
    Dear RACHEL,
    hello rachel my friend i do not care if you use my account you can use whenever you like rachey!
    i do not hate ya i call you rachel because i do not knoe your real name please dont be mad anymore please im trying to be kind now rachey,rachey is your nick name my real name is stephanie nuguyen please use it whenever you like,
    plz reply rachey. even anyone else can reply
    thankyou.

  12. Rachel says:

    Stephanie, i don’t want your account and I have no need for an account.

    And my name really is Rachel. I’m not mad at all.

  13. then why you use my account before???

  14. Karley says:

    Hey what’s up.I need help on decideing on weather i should go to Corpus Christi or stay home and go to a wedding. What should i do?HELP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Coolkid96

  15. yeah amanda u r in my barbiegirls team i think u r right we need to keep track of boys and cut them down

  16. marie chris says:

    hey girls im finding to have an vip in barbiegirls please give me a visacard number to become a vip pleasegive me pleasw

    RC: err. NO. no credit card numbers here at all.

  17. livvy says:

    I have found out that my barbie girl is working so dont take that advice and if you have a barbie girl you can be a vip so dont pay spend your mony on a barbie girl mp3.

  18. BARBIE GIRLZ SUK BRATZ ARE BETTA BARBIEEE SUKZZZZZZZZZZZZZZZ

  19. BARBIE SUKZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ THEY REALY SUKK

  20. BARBIE SUKZ THEY ARE SO DUMB THERE MADE OF PLASTIC COZ THEY AINT FANTSASTIC

  21. HAHHAHHAHAHAHAHAH BARBIEZ SUK PLASTIC

  22. OH YEAH THATZ RIGHT THEY ARE PLASTIC HAHAHAHAHAHAHAHAHAHAAHAHAHAHAHAAHAHAHAHAHAHAAHAHAHAHAAHAHAHAHAHAAHAHAHAAHAHAHAHAAHAHAHHAHAHA NO THERE AIR NOT PLASTIC HAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAAHAHHAHAAHAHAHHAAHAHHAHAHAAHAHAHHAHAHAHAAHAHAHAHAHAHAHAHAHAHHAAHAHHAAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHHAHAHAHAH BARBIEZ SUK PLASTIC EVEN KNOW THEY ARE WOT THEY SUK

  23. HAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHHAHAH BARBIEZ SUK SO DO BRATZ IM NO DOLL LOVER LIKE YOUZ

  24. DOLLLLLLLLLLZ SUKKKKKKKKKKKKKKKKKKKK
    HAV GUESS WOT GENDER AM I UM HERES A HINT DOLLLLLZ SUK ASPECIALLY BARBIEZ

  25. hi
    has anyone got a code for barbie girls.co.uk?
    I f you tell me a code i will tell u my msn ID!!!!!!!!!!
    thankyou
    oxoxoxoxox
    xxxxxxxxxx

  26. Carly says:

    I heard that in ten or five years that the barbie girls will turn into adults I can’t wait until then!

  27. livvy says:

    rachel231321 u are a tom boy and you know wat your just gelus that you dont have a barbie girl mp3

    from livvy

  28. livvy says:

    rachel are you part of the barbie girl team?

  29. Rachel says:

    Livvy,

    no, I have nothing to do with Barbie, the Barbie Girl Team or barbirlgirls.com.

    I just write this blog.

  30. barbiegirl friend says:

    hi rachel231321
    u r being a stuk up brat! y r u dising all the barbie gurl fans? stop acting so mean and selfish! u should think of otherz more a bit. it’l do u good.

  31. barbiegirl friend says:

    not the rachel that wrote the blog by the way.

  32. barbiegirl friend says:

    so who cant wait 4 the barbie gurl upgrades?

  33. Annabelle says:

    Okay, My daughter is off barbiegirls. We have seen more of boys on barbiegirls. I have no idea why the barbiegirls team havn’t done anything about the boys, These days barbiegirls has lost people and players. I hope you know that barbiegirls stinks!

  34. barbiegirl friend says:

    please annabelle
    do understand, the barbiegirls team are working on it and are doing their best to get rid of those silly boys.i’ve only seen one boy so far in the whole year that i’ve joined barbie girls and its only been around this week.i’ve stopped playing to for a bit but i promised myself to carrie on playing in about 2 months when all the boys will all be gone.i hope you think about what i have said.
    best wishes!
    Kimberly.H.

  35. blub blub blub says:

    i like fish.blub blub blub.blub.

  36. Kimshane F. says:

    -=-=-=-=-=-=-=-=-=HELLO=-=-=-=-=-=-=-=-=-

    whoa! I read all your comments! It was so many! Some are not even necessary. But anyway, Sino ba filipino diyan? (English Translation) Anyone who is a filipino here? I really need a barbie girl mp3, not only it can give codes but its kinda stylish (well, it’s my opinion) and it kinda looks cute in my room, a cute display, I really like decorations in ream (but still neat, really) so please if you know any store here in the Philippines that has a barbiegirl mp3 player, please tell me, [RC email removed] . I’m not going back here at this website but I’ll be waiting for you emails. Have a nice day.

    JFF(Just For Fun)
    If you want to say “I love you” to your crush without knowing what you say just say this:
    Tagalog translation of I love you: Mahal Kita

    well, I know some of you just can’t hold your feelings. hehe =] I know some of you =]..

    P.S. please don’t take my comment critically and please don’t criticize for my pride not to be ruined =].

    -=kimshane=-

  37. coolasho0 says:

    RC ‘PASSWORD HAS BEEN REMOVED” DEVICE WAS STORED

  38. Katie says:

    coolasho0 why did you gave out tennahot123’s password…?

  39. Rachel says:

    coohasho0 and katie. You’re the same person – or at least are posting from the same computer. Please stop it!

  40. danielle says:

    barbie girls is so cool new furni fairy wings!!!!!!!! i know a bit babyish! but i have no be-bratz doll !!!!!!!!barbie vs bratz!!!!!!!!

  41. nadine says:

    hay does anybody know how to be a v.i.p?

  42. liciouscloe says:

    ill give u an code in barbiegirls.want??
    email me…
    email: (removed)
    good luck :)
    play in http://www.fashiofantasygame.com
    find this name:glamcrissy96
    its me find my name if you need help….
    careful,goodluck…:):):):):):):):):)

  43. Sadie says:

    Good god, you children are so slow. Is Rachel part of the Barbie girls team. OF COURSE NOT. It’s just her freaking blog, don’t you think that if you don’t know that, you’re not old enough to be commenting? I’m 15 and I was just looking for codes for my younger sisters so thanks for anyone who’s posted them.x

  44. tina says:

    can i have some ones account?

    RC: NO. Tina, please don’t ask for account details.

  45. there are something sneaky thre

    why would they make it plastic?

  46. Phoebe says:

    How Do We Make A Website Rachel? Me And My Sister Hannah How We Make Websites?

  47. hannah says:

    me and my sister phoebe want to now how to make a website

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