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Sunday, November 8th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

Barbie Home

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Comments

865 Responses to “Barbie Girl Grows”
  1. preeti says:

    Hey,
    I need a littele help, I want to make other barbiegirls but my barbiegirl broke
    so could u make me one but with a barbiegirl, plz!!
    1 account with a barbiegirls- I’ll trade u my be-bratz account! I swear i
    do hv it, ok? But I will tell u all my information- what I want u to write
    in the barbiegirls registration, ok? So email me
    [email removed]
    for more information….
    Thx bye

  2. danisa says:

    kkkkkkkkkkk

  3. hi iam sexy girl i know vip passwords and screenames just ask me what you want and i answer you

  4. Melly says:

    Catrena, You either didn’t get the inscrutions or, you havn’t read it. In there you will find how to add songs to your barbiegirl. Do not ask me how to remove, it never said anything about that. It’s really hard to add and remove songs.

    ~ Melly.

  5. hailey says:

    if you want some codes here r some walmartbbucks, barbiegirls444, barbiegirls232, barbiegirlspresale. there u will get 500 bucks and ur welcome

  6. clara says:

    BARRBIEGIRLSISDUMM!I hate barbiegirls.com.its dumm.when it first came out you didn’t really have to pay with real money.now in barbie girls people cant even give gifts to you unless your a v.i.p which is reallly expenzeve.thats why next year 2009 a new website thats free will be open that im making.its called puppyworld .comi dont remember if thats the name though so when im done ill tell you if that is the name.but in a few weeks or months when i get settled in ill start working on more of it

  7. clara says:

    sexy girl can you give me a girls password thats a V.I.P thank you

  8. clara says:

    hi rachel i use lime wire do like my comment

  9. florinabaia says:

    hey sexy girl can u give me an v.i.p. acount? my mail is my nickname that apears here @ in yahoo . plz plz

  10. hailey says:

    hello! that is gross but my bff is a vip so here it is frogyfroghop and mine is itisallmegirl

  11. Saska says:

    You need to get a barbiegirl to get all the stuff and you cant get a pet without grting a barbiegirl and you have to get a barbiegirl to get the pjs and the shoes and you and after you use a barbiegirl then you cant use the code for anyone else but you

  12. hailey says:

    does any one now any fashion codes

  13. Candi says:

    clarab one u dont even know how to spell dumb its dumb not dumm o btw i rock and stuff and u dont and stuff :)

  14. Candi says:

    oops i entered twice but my point deserves to be said twice ha

  15. nadine says:

    coolest is my

  16. Candi says:

    wassup people

  17. Candi says:

    coolest is my what nadine?

  18. Candi says:

    i sooo rock o and jennifer im the one who looks so pretty in my new very short ruffle-y skirt haha u LOSER!

  19. Candi says:

    me preeeeeeeetty and u ppl noooooooot

  20. clara says:

    hailey is that the the password cause i really need the user name to but thank you any ways

  21. florinabaia says:

    hey sexi girl i am flower romania can u give an ancout plz . my mail is my nickname florinabaia on yahoo

  22. cute says:

    hey barbie girls its so hot now u can have a boyfriend it goes guys and that its so cool so super b chat its so cool hey i have a code its JKGO0-YWS9E-S2K37 and i have another its barbiegirls230 ok bye

  23. hailey says:

    candi email me at hwhit2@gmail.com so we can talk thx

  24. cute says:

    hey who know a code for clothes i need one

  25. Carina says:

    em i have one its sobarbiegirl332248O0 a y hablen con migo ok

  26. ari! says:

    hi i have an acount on barbie girls its so fun but i cant buy anything only the vip and im not a vip im need some codes to unlock stuff and clothes!! if one of u know a code for unlock clothes tell me please!! so thx if u say me… TALK with me on barbiegirls.com im adri350 see u
    love u .ari

  27. monique says:

    i knw a code i will give it to you but wherew do you enter the code

  28. pls tell me the secret code for a penguin pet on barbiegirls.com plssssssssssssssssssss

  29. lucy says:

    can a ennglish person give me a code so i can see if it works cause the others dont and im vip

  30. Candi says:

    hey hailey i will email u ps hi rachel ur awesome

  31. BarbieGirls Is Totally Awsome! Even My BFF Thinks It Is Totally Awsome! I Rang Her On My Phone And Asked Her If Its Awsome! And She Said Totally! It Is Awsome!

  32. decemberblue says:

    hey barbiegirls is the best! i would never switch to be-bratz! its impossible, for be-bratz! its not fun to have to buy a be-bratz doll before you make an account! and barbiegirls.com is much more fun because, you can make a new account with out having to buy a barbiegirl! its so cool! people out there, let me just tell you some thing, if your a be-bratz fan, dont be because you’ll be wait, and waiting every day, for a be-bratz! but you never get it! but a mp3 player is much better than i doll. a doll you just play with, a mp3 player you listen to music, and its so much better! and you can listen to your fave songs!!!!! and even though a be-bratz is lesser of the price than a barbiegirl, a barbiegirl is much better!

  33. Ash says:

    hey ive heard of this site from my bff Candi. she says she wont go on here anymore and that i can “fill in” for her. so anywho im ash wassup people

  34. Ash says:

    and i agree with Feebee. barbiegirls rocks!

  35. Ash says:

    wow. candi put mean comments on here. wonder why. shes nicer in person.

  36. Ash says:

    hey. sorry for the long string of comments by me, but who is the owner of this blog? just wondering :)

  37. Rachel says:

    Ash, I’m the owner. Welcome to the blog!

  38. livvy says:

    hi can u tell me a code for the penqin
    pleeeeeeeeeeaaaaaaaaaassssssssseeeeeeeeeee

  39. livvy says:

    rachel how can i make a blog

  40. AMRITA says:

    hey why my comment is always moderating?

  41. Rachel says:

    Livvy,

    I would usually tell you the name of platforms to make your own blog on, but for all the ones I know, you have to be over 13 and I’m guessing you’re not.

    Your parents may be able to help with this, you would have to agree with them.

    Sorry

  42. livvy says:

    i am over 13 well i am 13

  43. Rachel says:

    Well, if you’re 13, then go to blogger.com or Wordpress.com and sign up. Once you’re there, it;s pretty easy to follow the instructions

  44. Ash says:

    hey again people. i am on here right now because its dinner time and i refuse to eat the slop of spinach lasagna my mom is trying to force into my stomach. plus im really bored right now trying not to think about chocolate chip cookie dough ice cream because i wont get any if i dont eat. so i came on here. darn, get out of my mind you silly cookie dough ice cream. rainbows and ponies, rainbows and ponies. no cookie dough ice cream. darn! that got it in my mind again! well, goodbye fellow citezens. i have to go beat myself with a rake so ill stop thinking about you-know-what. toodaloo!

  45. livvy says:

    anyone have a code

  46. Tennahot123 says:

    Rachel! i have good news!
    i have another vip account for u so that i can go on tennahot123 and u can go on the other one! the other one u can go inside room! and it is:

    [password removed. please don't post passwords]

  47. Melly. says:

    Hello everyone, Melly speaking. I have played my barbiegirl, AnnabelleRay. I have seen the new roller coaster race, and played it many times. The “Sparkle Coaster Race” features a fairy that guides you threw it. A little suprise is feautured also at the end, before you start playing.. Buy some fairy things and respect the fairy race.

    ~ Melly/Annabelle.

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