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Monday, November 9th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. Ash says:

    omg! i am sooo mad! i bought a barbiegirl mp3 wich i just found out it was a ripoff! me and my friend went on barbiegirls this morning and what was there to greet us? a big sign that said “ur acount has expired”! stupid me! i thought that if u bought a barbiegirl u got ur membership forever, because they were so much money! i will never go on this ripoff site again! i will use my mp3 as an mp3 player from now on. barbiegirls stinks!

  2. Cynthia says:

    I got very mad at the Barbie girls people after I went with my girl online and saw what was happening in this online world. There was a rapid increase in the number of boys on the site and boys and girls were doing very inappropriate actions such as having online sex which those people call in the barbie girls world “sets” or “making out” which is very inappropiate for the majority of players on barbie girls that range from 6-12 to see. I immediately got my 8 yr old to stop playing and I blocked access to the site from my computer. My little girl has friends that go on barbie girls and I am good friends with their parents. I told their parents what I saw in the barbie girls world and they got their girls to stop playing too. At first I thought the site would be good because they said they blocked poeple who didnt follow the rules. Now I realize, they arent doing anything to stop all this inappropiate behavior from happening.

  3. Ash says:

    hey. its me again. about cynthia’s comment, how can girls ask people out on barbiegirls if they have the new chat server where you can only use phrases barbiegirls made up? o, and im sorry i blew up back there. i just cant believe i spent my money on that, because im not, no way, no how buying another barbie girl mp3. anyways, i will stay on here. this is just a cool way to spend my time when im kind of bored. i think ill start my own blog. im not sure what ill name it, some thing cool like behind the buzz. ill just spend more time on clubpenguin. ah, arent computers just the bees knees? whoa, why did i say that? i ment to say cool. do bees even have knees? anywho, i will close now because this comment is getting too long. love to all of you reading!

  4. Cynthia says:

    Actually, Ash, they have a new chat called Super B Chat which is the same as the old B Chat where you can type what you say. You will need your parents make a Parents Account to change the chat type. Although, I have heard that some older kids make a Parents account to change their chat type themselves.

  5. Ash says:

    oh. thanks Cynthia.

  6. Ash says:

    also, alot of people send the email thats supposed to tell your parents that you made an account to themselves so they can play right away. thats kind of like cheating on monopoly. oh wait, no its not. im starting to say a lot of weird stuff on here! first bees knees, now monopoly, are those even linked!?

  7. Melly. says:

    Hello again, I want to say to Barbiegirl Members/VIPS, that I have got a code for all! It includes a pet penguin, and 100 BBucks! Here it is:
    YZ03BEKGDJ34F7K3Q646

    Enjoy, And I hope I’ll get more..
    ~ Melly.

  8. Ash says:

    hey people. we are at my grammas house. what i mean by we is me and my other friend, Rikki. she will now post a comment. give it up for RIKKI!

  9. Rikki says:

    Hey,I agree with Ash that the barbirgirls mp3 player is kind of a rip off. I still like barbiegirls thogh.

  10. Melly. says:

    Hahah, your here Ash?

  11. Melly. says:

    I’m going online to redo my bedroom and also play Sparkle Coaster Race, BB!

    ~Melly.

  12. Ash says:

    Yay!!!! (clap clap clap)

  13. Ash says:

    to melly: yes i am! (smiles)

  14. Ash says:

    hey wait, wheres rikkis comment? she posted two minutes ago. Rachel? what happened?

  15. Ash says:

    i am a very confused person at the moment please leave a message after the beep

  16. Ash says:

    BEEEEEEEEEEEEEEEEEEEEEEP!!!!!

  17. Ash says:

    ok since rikkis comment was not yet posted here she is right now! heeeeeeeeres Rikki!

    hey,i am Rikki .me and Ash are bffs.So hey!

  18. Ash says:

    yaaaay! (clap clap clap) even better the second time! ok, me and rikki are eating dinner over here so…..

    RIBS AWAY!!!!!

  19. Ash says:

    hey. im back. those ribs were GOOOOOD! here is the recipe for succes in life…
    eat all the chocolate that you can eat without your parents seeing
    stand on your head for at least a day at a time
    drink coffee out of a mug that says ” i love life!”

    i did all these things, and afterward was feeling much happier!

  20. Ash says:

    dear Rachel,

    why is it that whenever you post a comment on here your comment is in a bold black box?

  21. Ash says:

    wow Rachel. you live in england right? my comment boxes are way off on the time where i live.

  22. Ash says:

    i am watching a movie rite now its called the mask its good. its about a dude who finds a mask and when he puts it on it makes him live all his innermost desires. any ways, my eyes are beginning to close against my will and i think thats a sign that i am sleepy so i will close. happy days to you all!

  23. Rachel says:

    Ash,

    Rikki had never posted before, so had to wait until I approved it.

    Yes, I am in England so the times are set that way.

    The reason my comments appear in black boxes is that this is my blog.

  24. Ash says:

    hey now rikkis comment is up!

  25. Ash says:

    lalala. its me again. pleeeease somebody put another comment up here so rachel wont get mad and i wont look like a blog-hog.

  26. Ash says:

    hey look! the place where you type in a comment is all red now! o shoot, is that cuz i posted too many comments? i better stop.

  27. Ash says:

    ok really. i will not post another comment until someone else has. ok how about this for you to talk about: who watched Chowder last nite?

  28. tatah says:

    oi pessoal…

    Quando meu primos võ na minha casa eles sempre pedem para jogar no seu site zueira eles nunca pedem só pedem para olhar o orkut o orkut faz susseço tenta melhorar exemplo no site barbie girl eu naum cosigo adotar um bichinho e eu QUERO muito porfavor fassa kii possa fazer qualquer coisa no site barbie girl!!!!!!! áh sem o bonéca por q meu papai naum tem dinheiro para comprar!!!

  29. elise says:

    how do i get to be a .v.i.p.

  30. ale says:

    hey hi im a zuper special girl because i have a boyfriend barbie girls and i do the love with him i saw him in the really live and we do it oh yeah yes ash whats ur username i want to talk with u

  31. hi yall mail me on this mail in my name plz,plz ineed a vip account plz rachel dont remove accounts and mail plz

  32. Ash says:

    ok pleeeeeeease somebody else post on here!!! i am BEGGING you! i feel so alone… so cold…

  33. Ash says:

    hey the comment box aint red anymore!

  34. Ash says:

    please! this is no fun anymore!!! somebody post something! one comment, one comment is all i ask! i need other people! what ever has happened to the fellow citizens of Behind The Buzz? oh no! my arm! its, its coming off!!! typing going baaad… ffrathfuyskfeskjyi!@#%^^*#*) quick! post a comment! you are the only ones who can save meee!

  35. Alexandria says:

    HELLO! Good Job Rachel! you KEEP YOUR SITE CLEAN AND UN-TRASHED! my screen name is kristeninaRMB5

  36. THIS IS A NICE WEBSITE RACHEL! YOU MADE THE GOAL CLEAR!

  37. sherzie says:

    please give some special codes!!!!

  38. Ash says:

    thank you so much! my arm has healed! and my typing is better than ever! I LOVE YOU ALL!

  39. Ash says:

    Tatah? English please?

  40. Ash says:

    i like the show Chowder…i watched it last nite anyone who wants a sneek peek of the episode i watched who hasnt seen it yet please look below.

    PIECE OF CAKE-WOOOP! PIECE OF CAKE-WOOOP!

  41. Ash says:

    hello all. the following are lyrics to banana phone, one of my favorite songs ever. for the tune of the song, go onto youtube and search banana phone. enjoy.

    ring ring ring ring ring ring ring, banana phone. (boop boop ba doop ba doop) ping pong ping pong ping pong ping, banana phone! its so apealing, ive got this feeling, for us to get together and sing! SING! ring ring ring ring ring ring ring, banana phone! (boop boop ba doop ba doop) ding dong ding dong ding dong ding, banana phone! it grows in bunches! ive got my hunches! its the best! beats the rest! cellular, modular, interactivodular! dont need quarters, dont need dimes, to call a friend of mine! dont need computer, or tv, to have a real good time! ill call for pizza! ill call my cat! ill call the white house, and have a chat! im pleased to call around the world, operator get me Bejing-jing- jing-jing-jing!
    (clarinet/piano solo)
    ring ring ring ring ring ring ring, banana phone. (boop boop ba doop ba doop) ring ring ring ring ring ring ring, banana phone! its a real live mama and papa phone, a brother and sister and a dog-a-phone! a gramma phone and a grampa phone too! oh yeah! my cellular, bananular phone! (banana phone, ring, ring ring. thats a phone with “a-peal”! banana phone, ring ring ring. now you can have your phone and eat it too! banana phone, ring ring ring. this song drives me bananas! banana phone, ring ring ring!)

  42. Ash says:

    hello? anyone there?

  43. gabi says:

    hello I am Brazilian I am barbie mp3 came from the United States, please someone could provide me with the special codes, the panda of the penguin, the special clothes, because here in brazil does not sell the deco packs or the fashion packs. If someone can pass me. Thank you my email and …..[sorry, can't let emails on this post]

  44. hailey says:

    hey whats up u guys i luv barbie vip and webkinks dont u

  45. livvy says:

    dose anyone know any codes i want to get a cool pet and other little tincy wincy acsessories.

  46. livvy says:

    im a v.i.p by the way

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