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Monday, November 9th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. gabi says:

    HELLO MELLY THANK BY CODES, IF YOU PLEASE SEND ME MORE IS OK

  2. gabi says:

    HELLO MELLY OBRIGADA BY CODIGO, IF YOU PLEASE SEND ME MORE IS OK

  3. Ash says:

    hey, everyones thanking melly for her codes, but nobody thanks me for posting the totally cooleo banana phone lyrics? come on! i worked a long time on those! i typed that really big post out of my genourosity and i dont get as much as a thanks? i am quite offended!

  4. Ash says:

    now, if you will excuse me, i need to go and eat my strawberry PopTart.

  5. gabi says:

    THANK YOU ASH, YOU HAVE MORE CODES DECO PACKS AND FASHION PACKS PAS ME PLEASE

  6. Ash says:

    now thats more like it! i know a few codes. these are for 100 bbucks each. barbiegirls232, barbiegirlspresale, mattychoice, walmartbbucks, mattelbbucks, barbiegirls444. also, rumor has been going around that the code that unlocks everything is barbiegirlscoolclothes. im not sure about this, as i have never done this code before, but you can try. later girls!

  7. sexii!! says:

    i know how to be a v.i.p free and i now a lot of clothes if u want codes and u want the information of v.i.p free say my name on this page and i say u !!

  8. Molly says:

    Sexii! i want to be a free VIP and have codes…
    and can anyone tell me what this code dose?
    BARBIEGIRLSUNLOCKKEY111222233
    e-mail me at [email removed] it is suposed to make u a free VIP but it dident work on mine so tell me !!!!!

    RC: sorry, no emails on this post

  9. Ash says:

    molly,
    if the code didnt do anything on your account, it probably doesnt do anything. it might just be a rumor that it makes you a vip, even though it doesnt. trust me, i feel your pain. ive had plenty of experience with these ‘fake codes’.

    sorry!

  10. Ash says:

    and excuse me, not only did i only get one post thanking me for the banana phone lyrics (thank you gabi, at least you have some sophistication) but i posted lots of codes, and i still have to ask for a thank you? now i am double-offended!

  11. kathixo says:

    hi im from china..
    but sexii!! i need to be a vip but molley that code makes u vip i think i dont know hey and i want to have clothes oh and today is mexicos day viva mexico i only know to sat that

  12. mirindia says:

    hii
    oh i wnat to be a vip
    free sexii!!

  13. lili says:

    hey i know a code for unlock clothes but i not so sure if its work but its all u r s hahaha
    mmm

    barbiegirlspecial

  14. gabi says:

    PLEASE ME DEEM CODES FASHION PACKS OF PIJAMA, BLUSA BLACK WITH SHORT OF ORANGE, PINK DRESS. PLEASE

  15. Molly says:

    AWW i really wanted it to be true :(

  16. Ash says:

    is anyone gonna use MY codes?!

  17. AMRITA says:

    I LIKE THIS COOL SITE MADE BY RACHEL.
    RACHEL YOU ARE A NICE , GOOD, COOL, HELPFULL AND SEXY GIRL.

  18. Ash says:

    whatever. leave the code posting to Melly. everyones thanking her, so obviously SHE has the better codes, even though theyre the same ones. well, now ive learned better, ok? ill never post another code again. i had to search on several sites to find all those codes, but whatever, ya know?

  19. Ash says:

    so now your ignoring me? big shocker.

  20. Ash says:

    and nobody cares. typical. look. dont use my codes, ok? use Mellys. use Santa’s codes for all i care. i dont go on barbiegirls anymore, and i just wanted to help all of you who bought a ripoff barbie girl (no offense to you who did) and did some research on barbie girl codes on Google, Msn, Yahoo, and Askjeeves. if you dont want me to spend hours on the computer looking for codes for you to use, believe me, i wont. i went through all this work and spent all my free time posting codes to try to match to Melly, but obviously, im no competition for her. im just saying, if you dont want me to post codes, tell me, dont ignore me.

  21. livvy says:

    if u go on to barbie girls.com please note me so we can get into bissness i will tell more once youv noted me

  22. gabi says:

    need more codes fashion packs please

  23. Tennahot123 says:

    Hi Rachel

    have u tried out the new cookiegirl120 b girls account? i hope u use that account instead of my tennahot123 thx! dont worry im not trying to be mean.

    Heres a reminder of the other vip account screename:

    [RC: Tennahot = please do not post account details and passwords. I don't use them, but if you post them other people could use them.]

  24. Rachel, If U Are In England How Come U Went On Tennahot123’s Account? That Means Your In America!!! If Your In England It Means You Cant Go On BGirls and how come tennahot123 told us at school u went on her account?! tennahot is our bff and never ever go on her account again! u changed her password [removed password - DO NOT post passwords.]

  25. hannah says:

    any one have fashion pack codes???

    plz reaply

  26. phoebe says:

    Anyone have fashion pack codes? i only have b buck codes i really need special clothes i am a vip and i have tried all the clothes and now it is boring da da! i need to try new clothing for my character

    And if u know im going to be kind i will give u the bbucks codes

    barbiegirls232

    walmartbbucks

    mattelbbucks

    barbiegirlspresale

  27. tess says:

    look Ill tell all my friends to tell thier friends to tell their friends and so onto stop playing this they listen to us and they all have v.i.p. acounts if you dont let the people who dont have it buy really nice things without even without needing the barbie girl plugin things?okay?si?and it has to be done by tommorow.

  28. Ash says:

    Pheobe!!!!!!
    all you did was copy my codes!!!! thats sooo cheating!

  29. Ash says:

    ok ya just so you know if you want to thank someone for those codes thank me cuz pheobe cheated just letting you know :)

  30. gabi says:

    OK OK Nobody wants to give me CODES OF SPECIAL FABRIC. ALL WELL

  31. Ash says:

    sorry gabi do they have a Target where you live? at my target they have millions (okay maybe not millions) of those there for like $5-10.

  32. Ash says:

    plus i shop there alot they have sweet duds :)

  33. Ash says:

    for all you losers out there who dont know what duds are they are clothes.

  34. Ash says:

    hey that gave me an idea! im starting a buisiness on here for translating funny words and IMs. anyone who doesnt know what something means (like duds-look above) just say my name and post what you need translated. layterz!

    (layterz- later, see you later, good-bye)

  35. Ash says:

    wow. from barbiegirls codes to duds. amazing how i get side-tracked, huh?

  36. gabi says:

    OK THANK YOU ASH

  37. hailey says:

    ash do u like gabi

    [RC: hailey - I removed email addresses. I remove them from this post]

  38. Rachel says:

    Just to confirm to all – I’ve never used anyone’s account.

    You should never let others use your account. Create your own – do NOT share passwords.

  39. Ash says:

    what do you mean i like gabi?

  40. GABI says:

    NO THANK YOU ASH

  41. chloe baby says:

    hay does any one have a barbie girls code for pajamas

  42. RISHIKA says:

    I HAVE A CODE.

  43. Ash says:

    um gabi its just that hailey asked me if i like you and i dont know what she means by that. i like you as a friend, i guess.

  44. Ash says:

    i havent been on here for a day new record!

  45. Ash says:

    i wonder if you can make a blank post on here. i did that on club penguin once with a chat bubble. im gonna try rite now.

  46. Ash says:

    no. it said ERROR: PLEASE TYPE A COMMENT. well, the only way i could do it on club penguin was if i typed a few spaces first, so that must mean…

  47. Ash says:

    darn! same error!

  48. Ash says:

    maybe if i do it with something not so noticable, it will work?

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