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Sunday, November 8th, 2009

Barbie Girl Grows

August 6, 2007 by Rachel  
Filed under Marketing

Barbiegirls.com the virtual world from Mattel, is definitely taking off. According the Brand Week, Mattel are reporting a 6% growth spurt in the last quarter and the world is growing enough to hit the tech big time as well, with a TechCrunch story

So how did Barbie come back into fashion? By embracing current teen trends like online community building via Barbie-Girls.com, launched in April. It currently claims three million members who can create a virtual character that shops and interacts with other users.

That’s a lot of registrations for something that is still in beta testing. It won’t formally launch (in 5 languages) until later in August. The TC comments challenge the numbers, given Alexa rankings (only ever indicative). Getting that many users means signing up 50k a day over the first 2 months; that was before they launched the mp3 player last month which is needed to unlock a lot of the content within the world. To compete-Bratz have also launched a world, but this is only accessible if you buy the player, not free as Barbie currently is.

Whatever the real numbers, there appears to be a thriving online population of young girls trawling the web trying to find ways to unlock the content without purchasing the player. Yahoo Answers have a number of requests; so do any site where they are talking about it. Look at the comments John Swords post or the couple on my previous post – John is braver than I, as I closed comments! They’ve even hit Wikipedia with the requestSome typical requests:

How to unlock everything at barbiegirls.com?

does any one no the code please tell us all

how can someone make a wep abut barbie and u need a
barbie mp3 player.it is not fair.i cant belive all girls aruond the world.

With increasing number of girls looking for the site and for unlock clues, there’s a piece of advice that I hope Mattel takes – get someone to clean up the search results! Using common terms you quickly hit dubious ‘girly’ sites which I’m guessing Mattel will not want their 6-12 yo customers taking a look at. Here’s a need for SEO if ever I’ve seen one – get more bloggers talking about it!

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Comments

865 Responses to “Barbie Girl Grows”
  1. Ash says:

    COOLIES!!!!!!!!!!!!!

  2. Ash says:

    good for you rishika.

  3. Ash says:

    ok well, dispite the blank chat bubble thing, which is so cool! my dog just pooped on the floor, AGAIN. layterz.

  4. Ash says:

    i am back. i was looking thru the comments that were posted before. i found someone whos name was “blub blub blub”. this is what he or she said…

    blub blub blub. i like fish. blub blub blub.

    if you are about to ask, my answer is i have no idea at all.

  5. Ash says:

    dum dee dum dum TUMS!!!!!!!

    dont know why i said that just wanted to! :)

  6. Ash says:

    o and also, im still in buisiness. please ask me for translation i love doing that! here is another sample…

    catty-whumpus – out of control, messy, silly, out of place.

  7. hailey says:

    shut up
    who has a code
    give it!!
    ok all the codes
    taht i have plz
    girls this is not a joke
    ok!!

  8. hailey says:

    all the codees did u have hey plz
    sexiiis plzzz all the girlsa give codes
    plzzzz ash everybody its so ash of an esxperession not of u ash oh hive the codes!!

  9. Ash says:

    yaaaaaaay! my mom is taking me out tomorrow and im gonna get my nails done! WITH FRENCH TIPS!!!!!! wOOt!

    woot, or wOOt – a sign of happiness or enjoyment, merriment.

  10. Ash says:

    shaba-laba-ding-dong! a-wop-wop-a-dingo, a-wop-bam-boo!

    i didnt say that. it was the crazy part of my brain, i swear.

  11. chloe baby says:

    if you know the pajama code email me at cutecandychloe@hotmail.com thank you and ash get over yourself

  12. chloe baby says:

    i want the pajama code please

  13. chloe baby says:

    just tell me the code

  14. chloe baby says:

    pajamas code please and please tell me the pajamas code

  15. chloe baby says:

    just post the code for pajamas

  16. GABI says:

    hello….

  17. chloe baby says:

    please just give me the pajama code dont say i know the code just tell me the code

  18. i like barbie but……..i want to be like barbie happy and always smiles iwish ican be like that!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!BYE!

  19. somebody please friend with me icome from malaysia ihope ihave afriend BYE!!!!!!!!!!!!!!!!

  20. RISHIKA says:

    CAN ANYONE HELP ME.
    A BOY IN MY SCHOOL LIKES ME VERY MUCH BUT I HATE HIM .
    HE DISTURBS ME A LOT AND MY BOYFRIEND THINKS THAT I LIKE HIM TOO SO HE WANTS TO BREAK UP WITH ME.
    THE BOY THINKS THAT I LIKE HIM BUT I HAVE TOLD HIM THAT I HAVE A BOYFRIEND STILL HE THINKS THAT I LIKE HIM.
    PLEASE HELP ME.

  21. Ash says:

    ignore him! so many people at my school have a crush on me, but theres only one out of them all that i like! go for the gold, rishika!!

  22. chloe baby says:

    please can some one dam well give me the code for the pajamas please dont say u know the code just tell me the code please

    im stressed becuase last night i was sleeping while my pop was dieing

  23. Ash says:

    bad words will get you no where.

  24. chloe baby says:

    SORRY I JUST WANT THE PAJAMA CODE AND MY POP DIED CUT ME SOME SLACK

  25. Ash says:

    its ok its ok. i know there are mean times that are very hard to get over. my grand dad died and it took me an entire two years to stop crying. not that i cried every single second, i had to sleep of course. but i know the pain you must feel rite now. its so hard, i know.

  26. chloe baby says:

    do u have the pajama code ash and thx for the tip

  27. RISHIKA says:

    OK.
    MY CODE IS BARBIEGIRLS323.

    I ALSO HAVE SPECIAL CODE FOR VIP GOWNS TO GET IT PLEASE EMAIL ME.
    MY EMAI ADRESS IS {removed email}

  28. RISHIKA says:

    PLEASE,PLEASE GIVE ME A ANSWER.
    THE BOY IS NOW CALLING ME AT MY HOME AND I AM REALLY IN A BIG TROUBLE .
    ONE OF MY FRIEND HAS GIVEN HIM MY PHONE NUMBER AND HE IS CALLING AND DISTRUBING ME.

  29. rocking girl says:

    YOU CAN GIVE HIM A THRASHING SLAP.

  30. RISHIKA says:

    HELP!HELP!HELP!

  31. Ari says:

    hi , u can say him that u dont love him.
    but say it so sad becase if u say in other way he can be really so sad !!

  32. talula says:

    hey know im angry give the code now!! plz im so im im im sad and angry!! :( plz give it and write write!!

  33. chloe baby says:

    im sad my pop died yesterday night can i please have the pajamas

  34. chloe baby says:

    the pajamas code i meen

  35. Ash says:

    hi peeps. my stupid internet wasnt working all day so i couldnt get on! i was near to dying. no, really. i was about to die when my daddy got home from work. he jiggled a wire, and my internet was back up! yippee!

  36. Ash says:

    OOWCH. MY MOUTH IS HURTING AND IT OWCHES. I MEAN HURTS. AND NOW I HAVE BRAIN BRAINS. I MEAN BRAIN PAINS. I CANT SINK. I MEAN BLINK. I MEAN THINK. NOW I WILL SING BABA BLACKSHEEP WITH MY FLIED, I MEAN FRIED BRAIN.

    BABA BLACKSHEEP HAVE YOO ANY BLACK YESSIR YESSIR THREE BAGS OF SHEEP. ONE FOR A DUDE WHO LIVES IN PAIN ONE FOR AN OLD MAN WHO CANNOT USE THE BATHROOM BABA BLACKSHEEP HAVE YOU ANEE FEET YESSIR YESSIR THREE CHEAP BLEEPS.

    SPANK POO. I MEAN THANK YOU.

  37. Ash says:

    sheeeeeeeepbabababababoooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooopie pie pie pie meeeeeeeee liiiiiike piiiiie aaaaaand sheeeeeeeep lalalalalalalalalalalalalalalalalalalala i farted

  38. Ash says:

    choooo choooo goes happy thomas train dude lalalalalalalalalalalalalala chhhhooooooooooo! leeve a message after beeeeeeeep! BEEEEEEP! laaaaadeeedoooooo deeee duuuummmm i farted again wheeeee!

  39. Ash says:

    i overdid it, huh?

  40. chloe baby says:

    yes you did so anyone have the pajamas code for me please post it

  41. RISHIKA says:

    HE TOLD ME THAT HE CAN DO ANYTHING FOR ME
    BUT I STILL HATE HIM .

  42. Ash says:

    throw a pie in his face that always worked for me

  43. Ash says:

    or just let him down easy and tell him that you arent rite for each other. (forget the first one-boys are so stupid if you throw a pie in his face he’ll probably think its a present).

  44. Ash says:

    o and by the way i love going on spine world its so fun!!!!!!! the following is a clip from chowder.

    chowder: dont give up now!
    mung: why not?
    chowder: because… (begins to sing in bad key) because your the best chef in the wooorld and every thing i learned i learned from yooou, even if i didnt understand a wooord. on the wings of an eagle. hmm hmm hmm hmm hmmmmm (hmm’s continue while mung talks)
    mung: chowder, your right! i cant give up just because ive failed in life once or twice!
    chowder: hmm hmm hmm hmm hmmm
    mung: you can stop singing now.
    chowder: sorry.

    not sure if all the words are rite, but i know the song is cuz it got stuck in my head lol.

  45. Ash says:

    ok chloe baby…
    i was checking my email and saw stuff from behind the buzz. im not sure how it got there, i must have pressed button by accident. but either way, it sent me comments and there were a few not posted here that i saw. i saw one from you telling me to “get over myself”? im not mad, i just wanna know why you said that, because nobody ever said anything like that to me before.

  46. Ash says:

    oh yeah and whoever’s name was “karvin”, your a total weirdo.

  47. RISHIKA says:

    PLEASE TELL ME HOW CAN I AVOID HIM HE IS EATING MY MIND AND MY BOY FRIEND WANTS TO BREAK UP WITH ME.
    I AM VERY SAD NOW THE BOY THINKS THAT I WANT HIM AS MY BOY FRIEND I SLAPED HIM STILL HE LOVES ME HE TOLD ME THAT YOU SLAPED ME ITS OK FOR ME BUT DONT HATE ME PLEASE I CAN DO ANYTHING FOR YOU THEN I TOLD HIM THAT THE ONLY ONE THING YOU CAN DO IS HATE ME .
    HE TOLD THE WHOLE SCHOOL ABOUT ME AND HIM NOW THE WHOLE SCHOO IS TALKING ABOUT US I AM REALLY UNHAPPY.
    YESTERDAY I WAS CRYING WHEN MY MOM CAME IN MY ROOM SHE ASKED ME WHY ARE YOU CRYING ? I SAID NO MOM I AM NOT CRYING I WAS WASHING MY FACE .

  48. wwwww says:

    can some one give me a code for a pet

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